drjobs Email Marketing and Push Notification Manager

Email Marketing and Push Notification Manager

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1 Vacancy
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Job Location drjobs

Barcelona - Spain

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Modular Dating is a fastscaling AIpowered whitelabel platform that enables businesses to launch and grow branded dating creator and communitydriven networks. We provide a customizable highperformance ecosystem combining AIdriven engagement predictive analytics and automation to power the future of dating and creator monetization.

Modular Dating is seeking a highly skilled Email Marketing & Push Notification Manager to lead our email and push marketing operations ensuring toptier deliverability engagement and monetization across all of our platforms. This role will be responsible for managing complex email infrastructure handling highvolume transactional and promotional email campaigns and supporting the overall user engagement strategy across multiple clients and brands.

As we manage email infrastructure for our entire client base we need someone with deep expertise in deliverability segmentation and campaign optimizationensuring our emails and push notifications not only reach inboxes but also drive high engagement and revenue.

This is a strategic technical and executionheavy role working closely with Sales Monetization Product and Technical teams to maximize the effectiveness of our email and push strategies in a highly competitive performancedriven industry. This role reports directly to the Head of B2C.

Tasks

Email Deliverability & Infrastructure Management

  • Oversee and optimize email infrastructure (Mailgun) ensuring maximum deliverability minimal spam complaints and high engagement.
  • Constantly monitor IP reputation blacklists and sender scores ensuring that all senders maintain high inbox placement rates.
  • Predict identify and resolve deliverability issues proactively working with ESPs and technical teams to troubleshoot email failures and resolve ISPrelated blocks.
  • Own and implement email authentication best practices (SPF DKIM DMARC) to enhance trust and deliverability.
  • Develop scalable emailsending architectures ensuring that new brands domains and campaigns launch smoothly.

Campaign Strategy & Execution

  • Design and execute email and push notification marketing campaigns that drive engagement and monetization for our dating platforms.
  • Build and manage audience segmentation strategies using behavioral demographic and engagementbased targeting to maximize conversion rates.
  • Optimize email cadence timing and content ensuring the best mix between transactional automated and promotional emails.
  • Manage A/B testing frameworks refining subject lines CTAs and creative elements to maximize open rates CTR and conversion.
  • Ensure that all emails and push notifications align with brand compliance and legal requirements (GDPR CANSPAM CASL).

Performance Monitoring & Optimization

  • Track analyze and report on key email marketing KPIs (open rates CTR bounce rates conversions revenue impact).
  • Implement realtime monitoring dashboards to evaluate campaign performance and identify areas for improvement.
  • Establish processes to track lead volumes engagement rates and churn patterns making datadriven adjustments to optimize performance.
  • Continuously monitor and improve email list health ensuring high sender reputation and reduced spam complaints.

Collaboration & CrossFunctional Support

  • Partner with Sales Monetization and Product teams to align email and push marketing strategies with revenue goals.
  • Work closely with Product and Development teams to optimize transactional emails and automated triggers.
  • Act as the main point of contact between Modular Dating and external ESPs (Mailgun Postmark SendGrid) negotiating services and resolving technical challenges.
  • Train and support internal teams on email and push marketing best practices.

Innovation & Industry Leadership

  • Stay ahead of industry trends constantly testing new email technologies automation tools and AIpowered engagement techniques.
  • Research and implement new personalization tactics leveraging machine learning and dynamic content.
  • Maintain documentation on email workflows best practices and deliverability strategies ensuring continuous learning and optimization.

Requirements

Competencies

  • Technical Email Expertise Strong understanding of email authentication deliverability best practices and ESP management.
  • DataDriven Mindset Ability to analyze large data sets identify trends and implement optimizations.
  • ProblemSolving Skills Proactive and quick to diagnose deliverability issues blacklistings and sender reputation challenges.
  • Strategic Thinking Ability to develop and implement scalable engagement and monetization strategies.
  • DetailOriented & Organized Strong ability to manage multiple campaigns deadlines and reporting.
  • Strong Communication & Collaboration Ability to work crossfunctionally with technical marketing and leadership teams.

Tools & Platforms

  • ESP & Infrastructure: Mailgun Postmark SendGrid Amazon SES
  • Automation & Segmentation: Iterable Braze ActiveCampaign
  • Analytics & Monitoring: Google Analytics Looker Studio SparkPost
  • A/B Testing & Optimization: Litmus Validity Inbox Insights
  • Deliverability & Compliance: GlockApps MXToolbox DMARC Analyzer
  • Push Notification Tools: OneSignal Firebase Cloud Messaging (FCM) Airship

Ideal Candidate Profile

  • 5 years of experience in Email Marketing & Deliverability preferably in highvolume hightransaction industries like dating adult finance or iGaming.
  • Deep expertise in ESP management (Mailgun preferred) domain reputation management and authentication (SPF DKIM DMARC).
  • Proven success optimizing largescale email campaigns with experience in personalization segmentation and automation.
  • Experience troubleshooting deliverability issues and working with antispam providers ISPs and email compliance frameworks.
  • Strong HTML CSS and basic SQL knowledge (for reviewing optimizing and debugging templates).
  • Highly analytical mindset must be able to interpret complex datasets and implement datadriven optimizations.
  • Familiarity with push notification platforms (OneSignal Firebase) and their role in user engagement.
  • Ability to thrive in a fastpaced highpressure environment balancing execution with strategic vision.

Benefits

  • Strategic role working with multiple teams (Sales Monetization Product and Technical teams)
  • Opportunity to manage complex highvolume campaigns
  • Remote working with flexible hours
  • Performance bonus
  • Team building trips

Employment Type

Full Time

Company Industry

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