Marketing Specialist, Client Engagement
Marketing Specialist, Client Engagement
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Job Description
Summary
The Marketing Specialist Client Engagement is a key team member within the Marketing Department. The Specialist plans and manages a range of marketing activities for the office/region that elevate the profile of the Firm in the market create opportunities for lawyers to connect and build relationships with clients and prospective clients and support the business development objectives of the practices in the office/region. The role requires the development of strong and effective working relationships within the Marketing Department as well as with other administrative departments and lawyers to ensure the success of our regional marketing initiatives.
Duties and Responsibilities
- Develops plans leads and executes Firmsponsored programs for current and prospective clients
This includes:
- Serving as the marketing lead for events and sponsorships
- Creating event plans and managing critical dates and timelines
- Drafting and managing internal and external communications related to the program including coordinating with the Digital Marketing team on postings to the Firms website and social media channels
- Collaborating with other Client Engagement team members and relevant practice/industry BD and Marketing liaisons on event logistics including invitations strategic development of guest lists speaker invitations and prep handout materials nametags site management visual presentations and followup
- Collaborates with the Creative team to produce branded collateral for sponsorships client events advertisements presentations and other activities
- Assists in the drafting and managing of professional management of lawyers professional biographies and LinkedIn profiles.
- Helps prepare and manage the office marketing budget; tracks and analyzes office/regional initiatives evaluating the ROI of activities to recommend and plan future efforts
- Supports the maintenance of and engagement with the Firms CRM system in the office/region and leverages the system to connect lawyers clients and other contacts
- Identifies tracks and secures relevant speaking and other credentialing opportunities for lawyers in the office/region; creates relevant materials to support those efforts
- Assists in the onboarding and integration of new lawyers and lateral partners
- Supports the preparation and submission of office and client awards and surveys
- Works on special projects as requested by the Client Engagement Senior Manager and office leadership
Target Salary Range
Qualifications
To perform this job successfully an individual must be able to perform the Duties and Responsibilities (Duties) above satisfactorily and meet the requirements below. The requirements listed below are representative of the minimum knowledge skill and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. If you need such an accommodation please email (current employees should contact Human Resources).
Education and/or Experience:
Required:
- A Bachelors degree from an accredited university
- A minimum of five (5) years of professional marketing business development or other relevant experience
- A minimum of two (2) years experience planning and leading events in a professional services environment
- Proficiency in Microsoft Office and Outlook
- Excellent writing and proofreading skills
Preferred:
- Strong understanding of social media platforms and digital marketing
- Advanced knowledge of marketing databases and technologies to track maintain and disseminate content such as Vuture SalesForce and InterAction
- Solid understanding of the competitive landscape in the local/regional market
Other Skills and Abilities:
The following will also be required of the successful candidate:
- Strong organizational skills
- Strong attention to detail
- Good judgment
- Strong interpersonal communication skills
- Strong analytical and problem solving skills
- Able to work harmoniously and effectively with others
- Able to preserve confidentiality and exercise discretion
- Able to work under pressure
- Able to manage multiple projects with competing deadlines and priorities
Sidley Austin LLP is an Equal Opportunity Employer
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Required Experience:
Unclear Seniority
Employment Type
Unclear
