Senior MarTech Solutions Architect

Job Description

This role is based remotely but if you live within a 50mile radius of Warren MI Innovation Center or Austin TX Innovation Center you are expected to report to that location three times a week at minimum. This job may be eligible for relocation.

As part of the larger MarTech Strategy and Solutions team the Senior MarTech Solutions Architect is a key leader focused on enabling the design development and deployment of worldclass modern marketing capabilities at General Motors. This role sits at the intersection of marketing strategy and technology. This role leads the future direction and design for platforms that leverage worldclass technology to create personalized relevant datadriven experiences using our Marketing Technology stack inclusive of Customer Data Platforms (CDP) Personalization engines Campaign Management tools (email SMS push notifications and invehicle notifications) AdTech and other tools to create meaningful experiences for our customers.

This role requires a selfstarter with deep expertise in marketing technology focused on Adobe Experience Platform Adobe Journey Orchestration and Adobe Campaign with experience in the data capture and data architecture that enable these platforms. We are looking for a creative problem solver and collaborator who can establish a clear vision and collaborate with technical and nontechnical stakeholders to achieve that vision. A proven track record designing and building marketing technology tools along with deep knowledge and expertise across the full MarTech solution space (personalization media activation email campaign management CMS AdTech identity resolution etc.).

Roles and Responsibilities include but not limited to:

• Responsible for leading the solution design of Adobe AEP and Campaign tools AJO CJO ACC etc. aligned to meet specific business objectives. Collaborate with stakeholders to understand business strategy and requirements and translate them into technical roadmaps and designs.
• Responsible for configuring and setting up Adobe Experience Platform and Campaign based on best practices and industry standards.
• Help to develop the multiyear roadmaps working with Product Management and Engineering to deliver on Business and Platform technical objectives
• Responsible for developing and implementing data models schemas and workflows within Adobe AEP and Realtime CDP as well as the integration of Adobe AEP with other Adobe Marketing Cloud solutions (e.g. Adobe Analytics Adobe Target) and thirdparty systems as needed.
• Assist in the design and implement data integration strategies to ensure seamless data flow between systems and help to define data quality standards within Adobe AEP and Campaign.
• Responsible for ensuring solutions provide data security privacy and compliance with relevant data protection regulations (e.g. CCPA GDPR) and have monitoring in place.
• Ensure the solutions conform to architectural requirements such as scalability maintainability reliability extensibility usability and security.
• Collaborate with Adobe representatives and partners to stay updated on platform enhancements and new features as well as evaluating and recommending Platform addons and extensions to provide more value to our business.
• Work closely with crossfunctional teams including business leads product managers developers and data engineering to ensure alignment.
• Provides guidance coaching and/or training to other team members on Adobe AEP and Campaign concepts and best practices as appropriate.
• Holds themselves and others accountable for demonstrating GMs values and cultural behaviors. Models GM behaviors and creates a winning culture.
• Demonstrate a Getitdone mindset with a strong bias towards action.

Required Qualifications:

• 8 years of experience architecting and implementing digital marketing solutions across the MarTech solutions space for large corporate environments

• Extensive experience (5 yrs) in Adobe Experience Platform and Adobe Campaign solutions onprem and cloud architecture and implementations.
• Proficiency in Adobe Experience Platform and Realtime CDP Adobe Campaign Adobe Journey Optimizer bonus experience including Customer Journey Analytics Adobe Target and other Adobe Marketing Cloud solutions as well as SQL scripting languages and data manipulation.
• Strong knowledge of software development principles methodologies and best practices in an Agile delivery model.
• Expertise in designing and implementing scalable and distributed systems.
• Deep understanding of system integration patterns and technologies (e.g. JSON REST SOAP ESB Server to Server APIs)
• Familiarity with enterprise architecture frameworks and modeling tools
• Strong problemsolving and analytical skills with the ability to analyze complex business requirements and propose appropriate solutions.
• Excellent communication and presentation skills with the ability to effectively communicate technical concepts to both technical and nontechnical stakeholders including leadership.

• Relevant Adobe certifications are a plus Experience Cloud Architect or Business Practitioner Adobe Certified Expert (ACE) certifications

Additional Job Description

Education:

• Bachelors Degree
• Masters Degree preferred

Compensation:

• The expected base compensation for this role is: ( $9480100$151400). Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance job level and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATIONRELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g. H1B TN STEM OPT etc.) NOW OR IN THE FUTURE.

• #LIMO1

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals dependent on role needs. Every day we want every employee no matter their background ethnicity preferences or location to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and wellbeing of you and your family. Our comprehensive compensation plan incudes the following benefits in addition to many others:
Paid time off including vacation days holidays and parental leave for mothers fathers and adoptive parents;
Healthcare (including a triple tax advantaged health savings account and wellness incentive) dental vision and life insurance plans to cover you and your family;
Company and matching contributions to 401K savings plan to help you save for retirement;
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
Tuition assistance and student loan refinancing;
Discount on GM vehicles for you your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional personal educational or volunteer is proud to be an equal opportunity employer.

Equal Employment Opportunity Statements

GMis an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment all practices and decisions relating to terms and conditions of employment including but not limited to recruiting hiring training promotion discipline compensation benefits and termination of employment are made without regard to an individuals protected characteristics. For purposes of this policy protected characteristics include an individuals actual or perceived race color creed religion national origin ancestry citizenship status age sex or gender (including pregnancy childbirth lactation and related medical conditions) gender identity or gender expression sexual orientation weight height marital status military service and veteran status physical or mental disability protected medical condition as defined by applicable state or local law genetic information or any other characteristic protected by applicable federal state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment email us ator call us at. In your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.