Director, Brand â Mango Cart
Director, Brand â Mango Cart
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Salary Not Disclosed
1 Vacancy
Job Description
Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do
SALARY: $125000 $145000 bonus eligible
LOCATION: Golden Road LA Brewpub & Brewery (Position will be hybrid between Golden Road Brewery and onpremise locations. Will work nights and weekends.)
COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. Thats right over 100 of Americas most loved brands to be exact. But theres so much more to us than our topnotch portfolio of beers seltzers and more. We are powered by a 19000strong team that shares our passion to create a future with more cheers. We look for people with talent curiosity and commitment and provide the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do
ROLE SUMMARY:
Responsible for stewarding the equity of the Mango Cart trademark nationally. Mango Cart is a national Craft Scale brand and is both strategically & commercially significant. The Brand Director is responsible for leading the development of Brand Communications & Content Sponsorships & Partnerships Experiential Activations & 360o Integrated Programming across all retail channels. Must have a full and complete understanding of brand management & a natural ability to work crossfunctionally in a matrixed organization.
JOB RESPONSIBILITIES:
Lead the development of an insightdriven annual brand marketing strategy (1YP) as well as manage the effective deployment of the marketing budget.
Manage performance of brand team holding team accountable for assigned responsibilities and projects.
Analyze brand and competitive trends and recommend actions to be taken.
Develop all creative briefs that align with brand strategy to create grounded insightdriven brand proposition for all 1YP projects.
Review & manage all through the line marketing materials and Trade Assets for Mango Cart including packaging pointofsale materials digital and advertising assets trade marketing materials apparel etc.
Provide ongoing collaboration creative input and design projects with internal and external partners.
Ensure the annual Experiential Marketing plans including but not limited to activations at venues & stadiums music & other festivals and other branded events are executed to a worldclass standard.
Ensures ideas and concepts align with marketing objectives and are completed in accordance with timelines and all legal guidelines (both regionally & nationally).
Create and shape brand messaging and communication of new brand offerings trademark extensions and innovations.
Assist in the development and own the execution of the annual marketing plans nationally & regionally.
Maintain regular direct line of communication with Senior Management on plan delivery & activation.
Point of Contact for governance financial controls design and creative agencies.
JOB QUALIFICATIONS:
Bachelors degree in marketing advertising or related field required.
8 years of marketing experience in brand marketing.
Must be at least 21 years old.
Excellent organization communication and project management skills.
Strong strategic analytic financial and consumer research skills.
Working knowledge of the craft beer industry.
Understanding of the selling process retail environment and distribution network.
Creative problem solver who can be collaborative with a diverse crossfunctional team.
Strategic thinker who can articulate the brand vision as well as anticipate and identify consumer needs.
WHY ANHEUSERBUSCH:
AnheuserBusch has always dreamed big. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what together with our people and our partners AnheuserBusch can do. Our collective impact is significant. Over the last decade alone we have contributed more than $400 million to charitable organizations that support our communities provided over 90 million cans of emergency drinking water and together with our wholesaler partners invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community providing opportunity for our people lifting our neighbors and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate and everyone can share in. A future with more cheers.
BENEFITS:
Health benefits including Medical Dental Vision Wellness and TaxAdvantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fastpaced environment among a company of owners
Free Beer!
#AC1
Required Experience:
Director
Employment Type
Full-Time
