Principal Product Manager, MarTech
Principal Product Manager, MarTech
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$ 131200 - 229600
1 Vacancy
Job Description
As part of this once in a lifetime opportunity to build and make a real impact in insurance marketplace we are looking for an accomplished customer obsessed and resultsoriented Principal Product Manager to lead key initiatives within our MarTech Capabilities.
As a Principal Product Manager you will play a key role in shaping the future of Marketing Technology at will be responsible for leading product strategy driving the development and execution of product roadmaps and ensuring that our solutions meet the needs of our customers while driving business outcomes. You will drive complex enterprisescale product development across critical areas such as Predictive & Dynamic Audience Management CrossChannel Expansion Journey Orchestration. You will collaborate closely with crossfunctional teams including Engineering Design Marketing to deliver highimpact products that drive business growth and customer satisfaction. We are building a world class MarTech Product team at GEICO so that we can enable Marketers to lead with a data driven approach in marketing and help them run high performing campaigns at scale. If you have experience in Product Management building solutions for marketing teams and marketing automation we are looking for you!
Additionally you are a builder who thrives in a scrappy ambiguous startup environment yet has deep product experience to build complex products from scratch and scale them up.
Job Responsibilities:
- Define and articulate the product vision strategy and roadmap in alignment with business goals and market opportunities.
- Lead crossfunctional teams through the entire product lifecycle from concept to launch and beyond.
- Defines scalable solutions by deep knowledge of marketer workflow.
- Understand technology concepts and how underlying MarTech product services perform across channels and customer touchpoints.
- Enable AIpowered features that maximizes customer engagement initiatives.
- Conduct market research competitive analysis and customer interviews to gather insights and inform product decisions.
- Prioritize features and initiatives based on customer feedback business impact and technical feasibility making tradeoff decisions when needed .
- Drive product development efforts including defining requirements managing backlog and ensuring timely delivery of highquality releases.
- Continuously monitor product performance analyze metrics and iterate on features to optimize user experience and business outcomes.
- Identify options and recommendations working through tradeoffs with partners to remove impediments for the team.
- Manage product rollout plan segmentation product adoption and opportunities for product promotion.
- Work closely with tech peers and architecture to understand the tradeoffs of technical decisions and lead execution of requirements in an agile fashion by participation in ceremonies.
Basic Qualifications:
- Bachelors degree or relevant experience equivalent required.
- 10 years of experience in product management with a track record of delivering successful products in a fastpaced environment preferably in MarTech AdTech CRM or Customer Engagement Platforms.
- Experience in building using or improving industry leading Marketing Technology Platforms Audience Management Platforms and Customer Data Platforms (CDP) e.g. Adobe Experience Cloud (AEP) Adobe Target MailGun Braze Hightouch MailChimp Segment Salesforce Marketing Cloud or equivalent.
- Subject Matter Expertise building platforms with dynamic audience management or predictive segmentation campaign management messaging channels (e.g. SMS Email Push etc.) Journey Orchestration workflow management capabilities.
- Excellent communication and presentation skills with the ability to effectively articulate complex ideas to both technical and nontechnical audiences.
- At least 5 years of experience writing requirements and working closely with engineering teams managing all aspects of a product feature throughout its lifecycle from concept to delivery.
- Experience with relevant data protection regulations and standards (CCPA GDPR etc.) when using customer data.
Preferred Qualifications:
- Understanding of Data Modeling Identity Resolution Attribute Management APIs.
- Knowledge integrating audience data with downstream activation systems (Email SMS Push Digital).
- Demonstrated ability to take a product from concept to launch with a focus on market research product design and iteration in agile environment.
- High sense of accountability and strong problemsolving skills.
- Insurance industry experience.
- Familiarity with data storage technologies like Graph Cassandra TiDB ADLS and Snowflake etc.
Annual Salary
$131200.00 $229600.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include but are not limited to the scope and responsibilities of the role the selected candidates work experience education and training the work location as well as market and business considerations.
Benefits:
As an Associate youll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and wellbeing including:
- Premier Medical Dental and Vision Insurance with no waiting period**
- Paid Vacation Sick and Parental Leave
- 401(k) Plan
- Tuition Assistance
- Paid Training and Licensures
*Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.
**Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race color religious creed national origin ancestry age gender pregnancy sexual orientation gender identity marital status familial status disability or genetic information in compliance with applicable federal state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
Required Experience:
Staff IC
Employment Type
Full-Time
