Brand Manager
Brand Manager
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$ 95000 - 120000
1 Vacancy
Job Description
At Saputo we bring good to the table by making highquality products investing in our people and supporting communities around the world . As a top 10 global dairy processor we value contributions that matter and strive to foster an inclusive growthdriven work environment. Ready to bring your best
How you will make contributions that matter...
- Assist in the development of brand positioning and multiyear strategies for assigned brands.
- Use consumption/panel and shipment data sales performance and financial analysis to understand key business metrics; report and make recommendations to improve performance of assigned categories/brands
- Prepare periodic business reviews market assessments and ROI/performance analysis to help develop selling stories recommend actions to improve business performance and to track and measure results.
- Partner with Marketing Director and Trade Activation Mgr. on budget management for Specialty channel including a monthly reconciliation of budget actuals.
- Lead the development and implementation of integrated marketing plans to drive brand equity build active share (penetration) and reactivation (repeat purchase) for assigned brands; ensure alignment and clarity with crossfunctional teams.
- Serve as daytoday lead with agency partner for assigned brands working together to develop and execute breakthrough programming that will support strategic growth priorities.
- Facilitate all reviews of marketing communication content with internal Saputo stakeholders including but not limited to corporate communications sales and legal teams.
- Lead measurement of marketing program effectiveness with a ROI lens making optimization recommendations where needed.
- Work closely with Trade Activation Manager to adapt (assigned) brand strategies for retail channel and mobilize to drive business results.
- Serve as a subject matter expert in media (digital print broadcast trade etc.) PR and owned properties (social & website) to advance Saputos Specialty Cheese marketing plans.
- Attend and participate in learning opportunities (webinars conferences etc.) to seek out innovative techniques in marketing merchandising (both instore and digital) and eCommerce; share trends back with key internal stakeholders (Brand Sales Category teams etc.) where applicable.
- Work closely with category management team R&D culinary and packaging teams to craft longterm brand innovation strategy including vision objectives guardrails & future pipeline.
- Lead innovation and renovation commercialization launches to sales and end consumers working with the category management team as they lead projects through the stage gate process for assigned categories ensuring a successful launch and performing postlaunch analysis.
- Lead changes to base product and packaging to ensure brand optimization working closely with the specialty cheese category management team.
- Support management of and/or provide oversight of assigned trade and customer events planning and organizing all necessary products props travel logistics and communications to internal and external (supplier) attendees.
You are best suited for the role if you
- Bachelors degree in Marketing or related field
- 57 years experience of relevant CPG or similar experience
- Experience managing multiple projects at once in a fastpaced environment.
- Independent and proactive contributor that can excel in changing and ambiguous situations.
- Ability to analyze relevant data insights and information to identify opportunities and develop strategy and plans to address.
- Excellent communicator and collaborator with the ability to champion brand plans priorities and strategies effectively. Ability to communicate (both verbally and in writing) concisely and effectively within function and with crossfunctional team and agency partners.
- Demonstrated ability to develop and cultivate relationships.
- Strong organizational skills ability to break down complex topics into simple actionable messages.
- Digital marketing and/or agency management experience (Preferred)
- Budget management experience
- Demonstrated ability to develop and cultivate relationships
- Full ownership mindset towards category/brand strategies and associated performance.
- Gain trust and respect of management crossfunctional team vendors and agency partners.
- Make decisions in a complex environment without having all the information at hand.
- are able to give and receive ongoing straightforward and constructive feedback.
- Develop trustful relationships and engages teams towards common objectives.
- Trusted to contribute key deliverables ontime with the utmost quality and accuracy.
We support and care for our employees by providing them with
- Development opportunities that enhance you career fulfillment.
- Meaningful compensation & benefits that help you care for your family.
- Opportunities to contribute to your community and enhance the lives of others through Saputo products.
Salary range: $95000 to $120000
Salary offers will vary commensurate with experience educations skills and training.
This position will sit hybrid out of Milwaukee WI. Our hybrid schedule consist of a minimum of 3 days in office.
In the USA Saputo ranks among the top three cheese producers and is one of the top producers of extended shelflife and cultured dairy products with a portfolio of wellloved brands such as Stella Frigo Cheese Montchevre Stella and Treasure Cave. We also boast a strong foodservice presence partnering with reputable chain restaurants and broadline distributors.
Whether your expertise lies in manufacturing operations supply chain sales quality assurance or in any other function your role is integral to our success. You will make contributions that matter all while working alongside colleagues who genuinely care about your success and who will roll up their sleeves to help.
Saputo Cheese USA Inc. and Saputo Dairy Foods USA LLC endeavors to make accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process please contact Human Resources ator email . This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
Saputo Cheese USA Inc. and Saputo Dairy Foods USA LLC are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or protected veteran status. If youd like more information on your EEO rights under law please visit .
To review the Saputo Cheese USA Inc. and Saputo Dairy Foods USA LLC Privacy Notice for California applicants please visit our Corporate website associated section by clicking here (English) or here (Spanish).
Required Experience:
Manager
Employment Type
Full-Time
