Lifecycle Marketing Manager

At Scribd (pronounced scribbed) our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge democratize the exchange of ideas and information and empower collective expertise through our three products: Everand Scribd and Slideshare.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

When it comes to workplace structure we believe in balancing individual flexibility and community connections. Its through our flexible work benefit Scribd Flex that employees in partnership with their manager can choose the daily workstyle that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional inperson moments to build collaboration culture and connection. For this reason occasional inperson attendance is required for all Scribd employees regardless of their location.

So what are we looking for in new team members Well we hire for GRIT. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long term goals. At Scribd we are inspired by the potential that this can unlock and ask each of our employees to pursue a GRITty approach to their work. In a tactical sense GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to. Heres what that means for you: were looking for someone who showcases the ability to set and achieve Goals achieve Results within their job responsibilities contribute Innovative ideas and solutions and positively influence the broader Team through collaboration and attitude.

About the role

Were looking for a Lifecycle Manager to own and optimize the customer journey driving engagement retention and revenue growth. Youll develop and execute targeted datadriven campaigns across email push inapp messaging and other channels to nurture users from acquisition through longterm retention.

About you

• You are collaborative and can influence and find common ground with crossfunctional partners

• You have a passion for consumer products and have experience with subscription products

• You are comfortable working in a scrappy and agile environment.

• You are good at balancing strategy & execution. Youre able to focus on the technical implications as well thinking about the broader strategic vision

• You can communicate both concisely & persuasively to your crossfunctional partners in both written and verbal forms.

• You are quantitatively and qualitatively savvy. You know how to interpret data and use it to inform effective decisions.

Responsibilities / What you will do

• Develop and implement lifecycle marketing strategies to improve activation engagement and retention.

• Partner with product data and creative teams to align lifecycle marketing with product initiatives and overall business goals.

• Own the endtoend execution of lifecycle campaigns including audience segmentation messaging strategy creative development and performance analysis.

• Leverage behavioral and engagement data to create personalized and automated campaigns.

• Continuously test and optimize messaging timing and targeting to maximize impact.

• Define key performance metrics and regularly report on campaign performance identifying opportunities for improvement.

You Have / Were looking for / Requirements (Required)

• 57 years of experience in lifecycle CRM or retention marketing preferably in a subscriptionbased business.

• Strong understanding of customer segmentation journey mapping and marketing automation tools (Iterable or similar).

• Experience with A/B testing and performance analysis using data to inform strategy.

• Strong crossfunctional collaboration skillsable to work closely with product design data and engineering teams.

• Selfstarter mindset with a passion for experimentation and continuous improvement.

• Strong desire to learn grow and take on new challenges

• Ability to operate autonomously in a fastpaced changing environment

At Scribd your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role level and geographic location. San Francisco is our highest geographic market in the United States.

In the state of California the reasonably expected salary range is between $125000 minimum salary in our lowest geographic market within California to $166000 maximum salary in our highest geographic market within California.

In the United States outside of California the reasonably expected salary range is between $87500 minimum salary in our lowest US geographic market outside of California to $157500 maximum salary in our highest US geographic market outside of California.

In Canada the reasonably expected salary range is between $111000 CAD minimum salary in our lowest geographic market to $147500 CAD maximum salary in our highest geographic market.

We carefully consider a wide range of factors when determining compensation including but not limited to experience; jobrelated skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership and a comprehensive and generous benefits package.

Are you currently based in a location where Scribd is able to employ you
Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance:

United States:

Atlanta Austin Boston Dallas Denver Houston Jacksonville Los Angeles Miami New York City Phoenix Portland Sacramento Salt Lake City San Diego San Francisco Seattle Washington D.C.

Canada:

Ottawa Toronto Vancouver

Mexico:

Mexico City

Benefits Perks and Wellbeing at Scribd

*Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees

• 12 weeks paid parental leave

• Shortterm/longterm disability plans

• 401k/RSP matching

• Onboarding stipend for home office peripherals accessories

• Learning & Development allowance

• Learning & Development programs

• Quarterly stipend for Wellness WiFi etc.

• Mental Health support & resources

• Free subscription to Scribd gift memberships for friends & family

• Referral Bonuses

• Book Benefit

• Sabbaticals

• Companywide events

• Team engagement budgets

• Vacation & Personal Days

• Paid Holidays ( winter break)

• Flexible Sick Time

• Volunteer Day

• Companywide Employee Resource Groups and programs that foster an inclusive and diverse workplace.

Want to learn more about life at Scribd want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing about the need for adjustments at any point in the interview process.

Scribd is committed to equal employment opportunity regardless of race color religion national origin gender sexual orientation age marital status veteran status disability status or any other characteristic protected by law. We encourage people of all backgrounds to apply and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.