Digital Marketing Manager

About Us:

We believe everyone deserves a chance to improve their financial future. Were dedicated to building simple and inclusive financial products that help our members create healthy habits and achieve economic stability.

The Perpay team is a motivated group of creative problem solvers who love getting things done and making an impact. Located in Center City Philadelphia our oneofakind space promotes a collaborative work environment unites our team and feels like a home away from home.

Some things were excited about:

• $500 million in spending power used by our members
• Increasing members credit by 32 points (on average) within the first 3 months
• Backed by First Round Capital and JP Morgan

Products weve built to make an impact:

• Perpay Marketplace: Combines interestfree payments and modern ecommerce to reduce cost of ownership and promote healthy repayment behavior.
• Perpay: Leverages Marketplace repayment history to help members monitor and build credit with all 3 credit bureaus.
• Perpay Credit Card: Expands access to the flexibility and benefits of a World Mastercard by removing common barriers like high security deposits and low approval odds.

About the Role:

Were looking for a Digital Marketing Manager to expand our directtoconsumer acquisition efforts. Youll help optimize our existing paid campaigns on Google and Meta while taking the lead in launching new digital channelsincluding TikTok Reddit Snapchat and othersto diversify and scale our marketing mix.
This role is perfect for a creative analytical marketer who thrives on building campaigns from the ground up and isnt afraid to test new platforms formats and audiences.

Our greatest strength is our people and wed love for you to be one of them!

Responsibilities:

• Launch and manage paid campaigns on emerging platforms including TikTok Reddit Snapchat and others
• Develop and test channelspecific creative strategies
• Identify new opportunities to drive customer acquisition at scale and within CAC targets
• Optimize performance of existing campaigns on Google and Meta with a focus on creative iteration audience segmentation and bidding strategy
• Report on key metrics (CAC ROAS conversion rate etc.) and generate insights to improve campaign effectiveness
• Stay ahead of trends in digital media consumer behavior and platform changes

What Youll Bring:

• 3 years of experience in digital marketing or growth marketing for a DTC brand ideally in ecommerce or financial services
• Handson experience launching and managing campaigns on at least one of: Meta Google TikTok Reddit
• Deep understanding of digital marketing KPIs targeting strategies and attribution frameworks
• Experience managing budgets and scaling campaigns within defined acquisition goals
• Familiarity with Google Ads and Meta Ads Manager
• Strong communication and collaboration skills especially when working across creative and analytics teams

Bonus:

• Experience marketing to subprime or underserved audiences
• Background in regulated industries (e.g. fintech healthcare)
• Familiarity with creative testing frameworks and DTC funnel optimization

Heywe know not everybody checks all the boxes so if youre interested please apply because you could be just what were looking for!

What Well Bring:

• Competitive salary company equity
• 401k with company match
• Medical / Dental / Vision insurance
• Flexible Spending Account (FSA)
• Team member discounts
• Relocation assistance
• Pretax commuter benefit
• Student loan repayment match
• Gym subsidy with City Fitness
• Cell phone plan
• Paid parental leave
• Unlimited PTO

Additional Perks:

• Opportunity to gain experience at one of the fastestgrowing financial startups in the country
• Work on both ecommerce & fintech customerfacing products
• Collaborate crossfunctionally with product design marketing operations data teams and more

This is not a remote opportunity; it is 100% onsite (#LIOnsite) (#LITH1) (#LIAK1)

Perpay is proud to be an equal opportunity employer. We value diversity in all its forms and are committed to creating an inclusive environment. We do not discriminate on the basis of race religion color national origin gender identity sexual orientation sex (including pregnancy) marital status political affiliation age veteran status disability status or other nonmerit factor. Please contact us at to request accommodation.