Loyalty Marketing Manager

About Us:

Dyson is a global technology enterprise. Were growing fast and our ambition is huge more categories more locations and more people.Dyson launched in the US in 2002 and since then operations have grown exponentially. Our US headquarters is based in Chicagos Fulton Market neighborhood. We also have employees working in field sales our service centers and in our growing number of Dyson Demo Stores across the country.

Were committed to our campus culture and want to have people collaborating developing and learning from each other. By having everyone on campus together we have been able to nurture a fantastic social and dynamic environment.

About the Role:

As part of the Loyalty and Retention team you will be responsible for managing the customer lifecycle and loyalty programs for Dyson. This role is open to Chicago and New York locations. Reporting to the Head of Owner Loyalty & CRM you will be instrumental in driving owner engagement retention and response rates through the creation of relevant journeys and campaigns that delight Dyson owners. You will partner with the data and analytics teams to analyze detailed data sets to determine what to offer or recommend to owners to increase loyalty and as these programs are implemented youll determine the programs effectiveness and make recommendations for improvement.

The Loyalty Manager will develop execute and optimize the loyalty and lifecycle programs to improve owner retention. This individual will work closely with crossfunctional teams to align program features and marketing strategies across the organization and report on program performance.

The ideal candidate should be a selfmotivated marketing manager able to thrive in a fastpaced results and deadline drive environment. You will be a problemsolver with the ability to partner with other teams and internal/external partners with a genuine commitment to improving the owner experience. You are an analytic thinker driven by data and passionate about creating owners for life.

You will have an exceptional understanding of:

• Complex multistep campaigns in a CRM platform
• Email marketing digital media and all major local social platforms
• Data privacy and compliance best practices in the region
• Implementation tracking and measurement of onetoone marketing campaigns

Responsibilities include:

Lifecycle program

• Work closely with product marketing teams to cultivate a deep understanding of what resonates with our owners in order to anticipate and initiate changes to improve the program
• Own E2E owner journeys across all touchpoints and channels (site email SMS mobile app Care)
• Oversee the briefing process and the work of internal Center of Excellence teams designers/copywriters and digital producers who will deliver much of the lifecycle campaign activity
• Provide expedient issue resolution for owners proactively identifying areas for program improvement and efficiencies e.g. automating content triggers based on channel audience and message to improve program relevance and engagement

Loyalty program

• Drive the design development and execution of the loyalty strategy to deliver personalized targeted and relevant experiences throughout the owner journey that drive engagement and longterm retention
• Effectively communicate loyalty strategies and performance to the broader marketing team crossfunctional partners and leadership to gain alignment and influence future roadmap
• Measure analyze and report out program and retention KPIs developing customized reporting as needed
• Define test and implement new program benefits experiential rewards and functionality required to increase the perceived value of the program and overall owner engagement
• Design loyalty program objectives and longterm roadmap collaborating with owner experience marketing insights analytics and creative teams
• Test learn and refine the program to continually optimize results and create efficiencies
• Drive brand engagement and loyalty using the most relevant and effective local digital channels across the territories for which you are responsible

About You:

• Bachelors degree in marketing advertising or related field required
• 5 years of loyalty program experience a must for an ecommerce company retail or agency customer experience role a plus
• Solid understanding of CRM systems and direct marketing tactics (Email SMS mobile app digital social ecommerce)
• Ability to work independently and with ambiguity on multiple projects simultaneously with rapidlyevolving dynamics and flexibility to readily adapt to changing business needs with a focus on generating results
• Strong collaboration skills and ability to influence crossfunctionally among multiple departments to ensure integration of onetoone initiatives
• Knowledge of reporting tools such as Tableau Google Analytics and Adobe Analytics to analyze data and draw business insights
• Proactive curious and creative team player who exhibits a strong growth mindset enjoys solving problems and enabling others

Desirable skills

• Develop positive and productive professional relationship with key stakeholders
• Work independently in a changing and multitask environment with numerous deadlines
• Comfort with ambiguity and adaptable to change
• Excellent time management organizational planning and project management skills
• Prepare accurate budgets and effectively manage expenses
• Excellent verbal and written communication skills
• Strong analytic presentations skills to senior and peer level audiences

Benefits:

At Dyson how we reward you is linked to our highperformance culture. But its about more than salary and bonus. Through a package of financial lifestyle and health benefits we support whatever stage of life youre in and the moments that matter.

Financial benefits:

• 401K with up to a 4% match
• Company paid Life Insurance and AD&D
• Flexible Savings Account (FSA) and Health Savings Account (HSA)

Lifestyle benefits:

• Competitive Paid Time Off Benefits including Separate Holiday Sick and Vacation Time
• Pretax Commuter Benefits (applicable areas only)
• Generous Child Care Leave Program
• Wellness Program
• Employee Assistance Program
• Generous Dyson Product Discounts

Health benefits:

• MultiLevel Healthcare Coverage Options
• Vision & Dental Coverage
• Company paid ShortTerm and LongTerm Disability