Lead, Media Marketing Paid Search NA
Lead, Media Marketing Paid Search NA
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1 Vacancy
Job Description
WHO YOULL WORK WITH
You will be working with a world class integrated media team dedicated to driving brand distinction business growth member acquisition store sales and more. You will work closely with our agency and global counterparts on campaign management creative elevation ad tech and analytics to help drive exceptional customers experiences across the digital ecosystem. You will report into the Director of Paid Search & Affiliates whom you will work closely with to drive growth within the paid search space.
WHO WE ARE LOOKING FOR
Key Responsibilities:
Strategic Ownership Develop and refine paid search strategies aligned to Nike business objectives seasonal priorities and product initiatives
Agency Leadership Serve as a primary contact with our media agency providing strategic direction and ensuring flawless execution of campaigns
Performance & KPIs Set track and optimize towards key performance targets (ROAS Margin Store Sales New Customer growth). Proactively identify trends and opportunities to help drive growth and efficiency in these areas
Cross Functional Reporting Build clear actionable reports and dashboards that translate performance into insights for stakeholders across marketing product finance and business teams
Feed Management Oversee product feed structure and optimization in partnership with engineering and merchandising teams; manage data quality to support PMAX. Shopping and other inventorybased campaigns.
Ad Tech & Automation Partner with tech teams to implement and manage ad tools (Google Merchant Center LLMs scripts bid automation) and lead testing of new features and betas.
Innovation & Testing Design and run structure A/B and geo lift tests across creative bidding audience landing pages to drive greater program growth and efficiency
WHAT YOULL WORK ON
As the Paid Search Manager youll own the strategy and performance of our North America paid search program. You will be the inhouse lead overseeing an external agency responsible for execution. Your role will focus on setting strategic direction owning KPIs optimizing feeds developing the ad tech roadmap and delivering insightdriven reporting to crossfunctional stakeholders. Youre both analytically sharp and creatively curious with a bias for action and deep understanding of how to drive business growth through Google Ads Microsoft Ads and emerging platforms
What You Bring:
Bachelors degree or equivalent combination of education experience and training.
Minimum of 6years of directly relevant work experience in paid search ideally in retail/recommerce or an agency supporting a highvolume brand with a large SKU count.
Experience managing large budgets and complex campaign structures across Google Microsoft and 3rd party partners.
Strong command of data and analytics platforms (adobe sa360 Looker/Power BI or similar).
Proficiency in feed optimization tools (feedonomics datafeedwatch or custombuilt solutions).
Excellent communication and stakeholder management skills; able to translate performance into business and consumer impact.
Experience working with or managing agency partners.
Selfstarted mindset with strong project management and prioritization skills.
Experience with PMAX and crosschannel measurement approaches (incrementality MMM MTA).
Familiarity with ad scrips API tools LLMs AI and automation frameworks.
Experience partnering closely with SEO teams to optimize total search program.
We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for inperson interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.
Employment Type
Full-Time
