CRM Marketing Manager
CRM Marketing Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Business Unit:Group Retail
Salary Range:DOE redhot benefits
Location: UK Hybrid with visits to our Glasgow/Gosforth hub when required
Contract Type: Permanent
Our Team
Brand & Marketing at Virgin Money is leading the charge to disrupt our industry and turn banking on its head. We know that money is a big deal so much more than a set of products and services. Driven by our purpose we come to work every day for one reason: to make everyone happier about money. The work will be challenging and the deadlines sometimes tough. But when our purpose is combined with the right people the impact is powerful. Together we can take on challenges and crush them we can achieve wild success. And we can have fun doing it. This is an exciting opportunity to really get involved in the way we promote our business.
What youll be doing:
- Developing CRM campaigns which balances customer requirements and commercial targets.
- Ensuring CRM campaign plans are driven by data and insight with strong methodology and key performance indicators in place to measure success.
- Adopting a test and learn mindset to always optimise what we do.
- Helping us to improve efficiency and effectiveness identifying opportunities to automate where possible.
- Managing the endtoend creative data and delivery requirements for all CRM activity (such as brief writing stakeholder approvals build testing and deployment).
- Evaluating campaign performance and making recommendations for future improvements.
- Ensuring we adhere to the Virgin Money brand guidelines for all CRM activity.
- Delivering all activity in line with our internal marketing and audit processes.
We need you to have
- Relevant multichannel campaign management experience in delivering successful CRM activity.
- Knowledge experience and a passion for CRM techniques including data selections customer segmentation and automation.
- A bestpractice approach to all CRM activity including personalisation and testing.
- Strong analytical and reporting skills turning insight into action.
- Redhot planning and organisation skills and a keen eye for detail.
- An understanding of our MarTech infrastructure and a dedication to get the most from our tools.
- Selfmotivation and a collaborative style of working.
- An understanding of the relevant industry and marketing regulations and data protection policies.
Its a bonus if you have but not essential
- A relevant marketing qualification.
- A proficiency in CRM platforms such as Adobe Campaign and Movable Ink.
- Experience of email build platforms such as Email Studio.
- An understanding of the impact of industry regulatory and economic factors and events on marketing activities by keeping up with the latest trends.
Red Hot Rewards
- Generous holidays 38.5 days annual leave (including bank holidays and prorated if parttime)plus the option to buy more.
- Up to five extra paid wellbeing days per year.
- 20 weeks paid genderneutral family leave (52 weeks in total) for expectant parents and those looking to adopt.
- Marketleading pension.
- Free private medical cover income protection and life assurance.
- Flexible benefits include Cycle to Work wellness and health assessments and critical illness.
And theres no waiting around youll enjoy these benefits from day one.
Feeling insatiably curious about this roleIf were lucky to receive a lot of interest we may close the advert early and would hate you to miss out.
Were all about helping you Live a Life More Virgin so happy to talk flexible working with you.
Say hello to Virgin Money
Were making great strides towards achieving our ambition of becoming the UKs best digital bank. As a fullservice digital bank with a heritage stretching back over 180 years were a workforce to be reckoned with and were putting the full power of our experience behind disruptive ideas that reinvent the role a bank plays in peoples lives. Were customerobsessed and work tirelessly to deliver on our purpose Making You Happier About Money. This means were able to do banking differently and by innovating and working together we can make a real difference by creating memorable moments and redhot experiences for our millions of customers. Join us and Live a Life More Virgin that empowers you with choice and flexibility in how you work.
Be yourself at Virgin Money
Our purpose is to make people happier about money this means seeing and feeling the world as our customers do by creating a workforce that reflects the rich diversity of our customers and communities. Were committed to creating an inclusive culture where colleagues feel safe and inspired to contribute speak up and be heard.
As a Disability Confident Leader were committed to removing any obstacles to inclusion. If you need any reasonable adjustments or support making your application contact our Talent Acquisition team
Its important to note that there may be occasions where its not possible to interview all candidates declaring a disability who meet the essential criteria for the job. In certain recruitment situations such as receiving a highvolume of applications we may need to limit the overall numbers of interviews offered to both disabled and nondisabled applicants.
Now the legal bit
Living A Life More Virgin allows our colleagues to be based anywhere in the UK (if the role allows it) but well need you to confirm you have the right to work in the UK.
If youre successful in securing a role with us there are some checks you need to complete before starting. These include credit and criminal record checks and three years worth of satisfactory references. If the role is part of the Senior Manager Regime and Certification Regime it requires enhanced preemployment checks well ask for six years of regulatory references and once in the role youll be subject to periodic employment checks.
Required Experience:
Manager
Employment Type
Full-Time
