Marketing Associate
Marketing Associate
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Job Description
mtheory is an artist development marketing strategy and operations infrastructure designed for artist managers. As the music industry continues its rapid evolution managers have been required to play a much more active role in the artist development process. To address this challenge mtheory provides managers with the additional manpower and specialized knowledge required to be successful. Our services include: strategic marketing DSP relations product management tour marketing and production expertise business affairs digital and social marketing CRM and analytics. In addition we have distribution production and financing capabilities that enable artists and managers to operate in a truly independent environment.
We are seeking a motivated outgoing teamoriented and organized individual to work closely with managers artists and mtheory teammates to facilitate client success in todays music market. The Marketing Associate will work as a generalist at the direction of mtheory senior management and a team lead/Senior Director to execute and implement strategic and operational initiatives on behalf of clients and their artists.
The Marketing Associate will build a strong foundational knowledge of all aspects of the music industry through regular interaction with record labels music publishers management online and digital marketing new technologies advertising visual assets radio promotion publicity sponsorship touring production and manufacturing event planning and special projects. Candidates must have the ability to manage multiple projects at one time learn quickly communicate effectively build meaningful relationships and take initiative.
Responsibilities:
- Work with the Team Lead to develop artist marketing plans and strategy based on the short and longterm goals of the artists and managers.
- Develop strong relationships with our partners at management teams labels and agencies.
- Provide artist managers and external teams with actionable analysis including music performance across platforms/territories ticket sales social audience growth merchandise revenue (D2C & touring) and more.
About you:
- 1 years experience in the music industry or marketing/entertainment
- Strong social communication and organizational skills
- Ability to manage multiple projects at one time
- Proactive with strong prioritization skills
- Ability to interact with creative executives managers and artists
- Interest in music and a desire to learn about the music industry
- Knowledge of analytics platforms including (but not limited to): Spotify for Artists Apple Music for Artists Chartmetric
- Google Suite experience
- Experience pulling and analyzing data (creating reports as well as interpreting data) including email website backends etc.
- Basic video and graphic editing skills (Canva or CapCut)
- Knowledge of online and digital platforms including social media
About us:
- We are a multicity company with offices in New York City Nashville and New Orleans
- We are a hybridwork company with 3 days in the office and 2 work from home days weekly
- We offer virtual summer where employees can work from anywhere they choose with no inoffice days and the option to take several paid Summer Fridays off.
- We believe there is power in diversity of but not limited to race color ethnicity nationality religion socioeconomic status education marital status language age gender gender expressions gender identity sexual orientation mental and physical ability and learning styles. Our team and clients are stronger when we represent all differences & we are committed to having an inclusive & open workspace.
Benefits:
- Comprehensive health benefits including medical dental vision and HSA options
- 401k program with 3% company match
- A festival and/or wellness stipend to use for travel/tickets to festivals or to indulge in wellness programs or services
- 12 weeks of fullpaid family leave with an additional 8 weeks of halfpaid family leave that can be used any time during the childs first 18 months of life or adoption by (birthing or nonbirthing any sex) parent
Salary: $45000$50000 annual discretionary bonus
Required Experience:
IC
Employment Type
Full-Time
