Marketing Engineer
Marketing Engineer
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Job Description
Marketing Engineer
Reports to Design Director with support from CTO and CMO
At Workshop were helping internal comms teams reach employees with better messages more easily. Our platform powers employee email and SMS for 500 of the best brands in the world and weve got big plans for whats next.
To support those plans were hiring a marketing engineer who can build optimize and evolve our marketing site.
What youll do:
This is a hands-on highly cross-functional role. Youll be our go-to WordPress developer the one building new landing pages implementing structured data and making sure our site is fast functional and conversion-friendly. Youll partner with design content product and demand gen to create web content that helps us hit our goals (and spotlight areas of technical improvement all along the way). Youll own website optimization and make sure our site is always performing at its peak.
Youll also play a key role in our AI-era SEO strategy helping Workshop show up (and stand out) in emerging search experiences like ChatGPT Perplexity and Google SGE.
Areas of responsibility:
- Full WordPress development for any & all of our websites
- Building custom templates and components using ACF and custom post types
- Implementing structured data (JSON-LD) across pages and content types
- Supporting our AI-native SEO strategy including schema prompt testing & content structure
- Running site-based experiments for demand gen and conversion optimization (and/or just implementing best practices)
- Tracking performance in GA4 Search Console and HubSpot
- Setting up attribution tagging (including AI-specific UTMs) and event tracking
- Collaborating cross-functionally with design content product and engineering
- Owning the ongoing performance scalability and optimization of our site
Must-have skills:
- Strong experience in WordPress development (themes templates ACF etc.)
- Fluency in PHP HTML/CSS JavaScript (especially jQuery & Typescript)
- Comfort implementing schema markup like FAQPage SoftwareApplication HowTo
- A working knowledge of technical SEO conversion optimization and site performance best practices
- Familiarity with GA4 GSC HubSpot and attribution tracking
- Detail-oriented mindset with a passion for running experiments and improving results
- Comfortable with GitHub workflows and working alongside a dev team
Nice-to-haves:
- Experience with HubSpot CMS forms or workflows
- Familiarity with SEO plugins like Yoast
- Bonus points if youve run prompt tests in ChatGPT Claude or Perplexity
- Some experience with performance tuning zero-click SEO or AI-era search tools
- Light scripting skills (e.g. Python) for automation or analysis
- Experience working with B2B SaaS marketing teams
Salary range: $80-100K
Employment Type
Full Time
