Regional Marketing Specialist

Cooley is seeking a Regional Marketing Specialistto join the Marketing team.

Position summary:

Under the supervision of the Regional Marketing Manager the Marketing Specialist will work closely with firm attorneys and other marketing team members to support business development and marketing activities for the practice(s) within the Business (Corporate) primary goal is to drive revenue and brand through new business opportunities and client expansion programs including pitches and proposals events and sponsorships sales pipeline management key client initiatives market research visibility initiatives and business development coaching and training. This position is responsible for working with attorneys to respond to marketing and business development requests in a manner consistent with the firms overall strategy. Work is defined by the goals objectives and policies of the department and the practices. Specific duties and responsibilities include but are not limited to the following:

Position responsibilities:

Strategic direction:

• In conjunction with the Regional Managers and Marketing DirectorEurope (and London partners) develop and support marketing and business development plans to address the goals and initiatives within the practice groups Business Plan

• Support short and longterm strategic business development/sales plans and tactics that result in measurable growth of business for the Firm with emphasis on retention of and crossselling to existing clients and cultivation of new clients

• Help develop practice group targets/prospects

• Lead programs events sponsorships etc. to drive revenue and promote Cooleys brand

• Guide practicespecific strategies/tactics and serve as liaison between practice group and other marketing functions

• Coordinate and leverage practice group marketing activities with adjacent business development efforts across the firm

Business development:

• Lead responses to RFPs/RFIs pitches and proposals including drafting initial RFP responses and providing strategic direction on complex multilayer pitch scenarios (working alongside the pitch team)

• Identify market trends and analyze Cooleys market share vs. competitors to help shape targeting efforts and business planning initiatives

• Assess identify initiate support and execute efforts to cultivate new business opportunities through both targeting exercises for potential clients and crossselling and expansion opportunities for existing clients

• Collaborate with marketing managers and partners to formulate and implement policies and procedures for business development initiatives including proposal preparation client presentations sales pipeline management and market development

• Conduct business research and relationship searches

• Coordinate and participate and business development training sessions

• Serve as point of contact for business development/sales support for attorneys in practice group

Programs and visibility initiatives:

• Provide input and recommendations on marketing programs and budget spend as related to the business (corporate) department

• Identify support and manage networking speaking conference and event sponsorship opportunities aligned with practice business plans

• Serve as a relationship manager with key business/industry/trade/partnership organizations

• Collaborate with the communications and creative services teams to facilitate internal and external communications projects including identifying media opportunities and owning the production execution and readership analysis for the practice thought leadership activities

• Work with marketing team members (including our inhouse events team) to execute inperson and virtual hosted events client receptions and alumni programs

• Drive manage track and evaluate the ROI on various programming initiatives

• Champion firm branding and related standards on creative services projects

Knowledge management:

• Serve as a knowledgebase for practice group marketing efforts and resources

• Serve as subject matter expert in the relevant industry and service lines including building a deep understanding of core clients core targets (including target client profile) and client buying patterns

• Develop and maintain marketing materials and collateral (descriptions engagement lists client lists awards etc.)

• Steer data using the appropriate firm technologies and services including external research databases (CRM (Salesforce) SCORE Intranet Library Services Pitchbook Capital IQ IPO Vital Signs Deal Point Data etc.)

• Lead deal tracking and reporting efforts for the practice

• Support lateral attorney orientation and onboarding

Management and operations:

• Project manage and execute on various research projects crossselling initiatives and complex pitches/RFPs including providing frequent and proactive status updates

• Role model the use of the CRM tool (Salesforce) in managing the sales pipeline and for practice group business development

• All other duties as assigned or required

Skills and experience:

Required:

• After orientation at Cooley LLP exhibit proficiency in the Microsoft Office suite iManage and other firm applications

• Ability to work overtime when necessary

• 5 years in marketingrelated field

• Following training exhibit proficiency in Firm marketing systems software (e.g. CRM tool (Salesforce) proficiency WordPress SCORE database)

Preferred:

• Bachelors degree in either business communication marketing or related field

• Business development experience or sales experience

• Experience in a law firm or professional services environment with a working knowledge of professional services industries

• Project management experience and direct experience in creating and monitoring sales and business plans goal tracking and sales pipeline management

Competencies:

• Ability to work with little direct supervision in a highlycollaborative fastpaced environment

• Ability to multitask problem solve work well under pressure and coordinate sophisticated marketing programs with good results

• Strong attention to detail

• Strong project management and organizational skills

• Ability to consistently meet deadlines

• Assertive but flexible as to style; must be able to handle stressful situations and interact with various personalities and communication styles at all levels in the firm

• Strong analytical and research skills

• Ability to master the use of complex marketing systems and to train others on these systems.

• Strong ability to function well as a team member and facilitator

• Exhibit intellectual curiosity and genuine enthusiasm for law firm marketing activities and goal

• Excellent communication skills both written and verbal

• Ability to develop professional relationships with department members attorneys and firm staff

• Must be reliable and punctual

Cooley offers an excellent benefits package and competitive compensation including:

• Enhanced family leave

• Health and dental insurance

• Group income protection

• Life assurance

• Pension

• Fertility benefits

• Wellness programs

• Employee discounts including a fitness and nutrition allowance

• And more!

A comprehensive benefits brochure will be provided to all candidates during the interview process.

Hybrid Working

As part of the Cooley culture we recognise and appreciate the value of being together in person to build comradery with others in the office and to be a contributing member of the Cooley office. However we also appreciate the benefits and flexibility that come from remote working. This role follows our hybrid working approach which supports our business professional staff to work in a hybrid way with the expectation that you are required to have some inoffice presence and some work from home days. The office presence requirement is very much dependant on the department needs and the business needs which are subject to change at any time.

Equal Opportunity Statement

We strive to create an inclusive and rewarding environment that allows our people to thrive both professionally and personally. The Firm does not discriminate in employment opportunities or practices on the basis of age disability gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief sex sexual orientation. This policy governs all aspects of employment including but not limited to recruitment selection job assignment compensation discipline promotion termination and access to benefits and training.

Cooley (UK) LLP is dedicated to making our recruitment practices and candidate interviews inclusive and accessible for everyone. If you have a medical condition disability or are neurodivergent and require reasonable accommodations adjustments or support during your interview process please contact . We assure you all requests will be treated with sensitivity and strict confidentiality and they will not affect your potential employment with Cooley (UK) LLP.