Manager, Marketing Operations

Posting Open Date: May 5 2025

Anticipated Posting Close Date: June 5 2025

*Job posting may close early due to the volume of applicants.

Manager Marketing Operations (Hybrid from San Francisco Denver or New York)

The Manager Marketing Operations will be a critical leader on the marketing team responsible for owning and evolving our marketing technology ecosystem lead flow processes and campaign operations. This role drives the systems and workflows that power how leads are captured nurtured and handed off to sales.

The ideal candidate is a Marketo expert who thrives on building scalable systems optimizing data flows and enabling marketers to execute with speed and confidence. They take a consultative processoriented approach to problemsolving bring clarity to complexity and are equally comfortable in the weeds and at 30000 feet. They know how to prioritize strategically lead with empathy and roll up their sleeves to get things done.

What Youll Do:

• Martech Stack Management: Oversee the function and optimization of marketing technology platforms including Marketo Leandata Drift and OneTrust. Ensure tools are effectively integrated to support marketing strategies and data integrity
• Lead Management & Routing: Design and audit lead ingestion processes ensuring efficient lead scoring nurturing and routing to sales teams. Collaborate with sales to refine the leadtosales handoff process enhancing conversion rates
• Campaign Operations: Support the marketing team in setting up and deploying campaigns across various channels. Ensure campaigns are executed flawlessly with accurate tracking and reporting mechanisms in place
• Data Analysis & Reporting: Monitor and analyze marketing performance metrics to provide actionable insights. Utilize data to inform strategy optimize campaigns and improve ROI
• Team Leadership & CrossFunctional Enablement: Lead a team of three martech professionals managing daily prioritization of inbound requests while establishing scalable processes that enable the team to deliver efficiently. Champion the role of Marketing Ops across the org by training and aligning partner teams on MOPs responsibilities workflows and best practicesstriking a balance between advocacy and approachability
• Process Improvement: Continuously evaluate and improve marketing operations processes for efficiency and scalability. Implement best practices and stay updated with the latest industry trends
• Tool Strategy & Innovation: Evaluate new technologies that can enhance marketing performance while thoughtfully simplifying and streamlining our tech stack to ensure scalability usability and ROI. Act as a strategic partner in recommending tools that align with team needs and longterm goals

What Were Looking For:

• Mastery in Marketo including operational program setup lead lifecycle configuration campaign execution and system governance
• Experience designing and managing lead routing logic scoring models and marketingtosales handoff processes in a B2B environment
• Strong understanding of marketing automation best practices data integrations and how systems like Salesforce Marketo and other Marketing and Sales platforms work together
• Proven ability to audit and optimize lead ingestion workflows ensuring clean data reliable syncs and scalable processes
• Experience leading sprint planning organizing team workflows and overseeing delivery of martech and campaign operations support
• Excellent communicator with the ability to partner crossfunctionally translate requirements into technical solutions and build strong relationships across SalesOps Business Systems and Marketing
• A collaborative and thoughtful leader who can mentor a small team foster growth and drive accountability
• Bachelors degree or equivalent experience

Well be super impressed if you have experience in any of these:

• Experience with Marketo Measure (Bizible) or other attribution tracking platforms and understanding of multitouch attribution models
• Experience using Marketo Velocity scripting to personalize email content at scale using dynamic variables custom objects and advanced logic
• Experience in HTML/CSS and basic JavaScript to build or customize landing pages and forms within Marketo or other marketing platforms

Work Hours:

• This position will require you to be available during core business hours.

Work Locations & Travel Requirements:

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.

• This position is based out of one of Fastlys offices (San Francisco Denver or New York) and will go into the office 3 days/week (typically Tuesday Wednesday and Thursday).

This position may require travel as required by your role or requested by your manager.

Salary:

The estimated salary range for this position is $129470 to $172632.

Starting salary may vary based on permissible nondiscriminatory factors such as experience skills qualifications and location.

This role may be eligible to participate in Fastlys equity and discretionary bonus programs.

Benefits:

We care about you. Fastly works hard to create a positive environment for our employees and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings

We offer a comprehensive benefits package including medical dental and vision insurance. Family planning mental health support along with Employee Assistance Program Insurance (Life Disability and Accident) a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2025 we offer 11 paid local holidays 11 paid company wellness days.