Hympavzi Global Marketing Director – Consumer Lead (Secondment 6 - 9 months)

Why Patients Need You

Hympavzi (marstacimab) is a human monoclonal antibody that promotes clotting activity in patients with Hemophilia A or B by targeting an endogenous anticoagulant protein called tissue factor pathway inhibitor (TFPI). The current standard of care in Hemophilia treatment is factor intravenous infusion (in Hem A and in Hem B) or subcutaneous injection emicizumab (in Hem A only). With a novel mechanism of action differentiated clinical outcomes and unique dosing and administration Hympavzi represents a potential breakthrough in hemophilia treatment. In the U.S. as of October 11 2024 Hympavzi was the first antiTFPI approved for the treatment of hemophilia A or B and the first hemophilia medicine approved to be administered via a prefilled autoinjector pen. The same was true in Europe as of November 2024. Hympavzi is a critical launch asset with accountability to contribute to near term growth and is important to delivering on Pfizers purpose of developing Breakthroughs that change patients lives.

What You Will Achieve

This role reports to the Global Hympavzi Lead and will work crossfunctionally with other members of the global hemophilia organization including other members of the Global Hympavzi Marketing Team Medical Legal and Corporate Affairs. Additionally this role will work closely with counterparts within the US Hympavzi Team the International Commercial Office (ICO) the Emerging Markets Commercial Office (EMCO) Local Markets and the Promotional Agency (CoLab). This position requires strategic thinking and agility proven success in establishing partnerships across multiple functions and the ability to lead through a diverse set of stakeholders. The candidate should demonstrate strong communication and analytical skills detailoriented execution and a proven track record of fostering crossfunctional collaboration.

How You Will Achieve It

Consumer Strategy (e.g. insights segmentation journey opportunity identification)

• Set the vision and establish strategic priorities for Global Hympavzi Consumer Strategy

• (assess market landscape lead insight generation and define implications in collaboration with MRI/BAI US/ICO/EMCO and other Global Marketing/XFT colleagues)

• Partner with Global Hympavzi HCP Lead to continuously assess Hemophilia Treatment journey and identify opportunities to drive Hympavzi choice

• Lead Patient Segmentation strategy and partner with US/ICO/EMCO to develop an approach for local implementation/pullthrough

• Identify opportunities to raise awareness of the unmet clinical needs and disease burden in Hemophilia Treatment

• Lead efforts to define success and establish/track KPIs for Patient Strategic Imperatives (in collaboration with MRI/BAI Global Launch Lead US/ICO/EMCO and priority markets)

• Lead all Patient strategy and tactical planning efforts in support of the annual operating & tactical plan process and other ad hoc team workstreams

Patient Unbranded & Branded Messaging

• Ensure alignment and pullthrough of Brand Positioning to Consumer strategies/tactics crossfunctional initiatives and global/regional/local activities

• Collaborate with global regional/local and crossfunctional team members to develop a targeted and relevant messaging and communications strategy and tactical plan (e.g. Core Claims Repository) based on customer insights and early launch learnings

• Assess impact leveraging ATU and other market insights and partner closely with regional/local colleagues to evolve approach based on market needs and customer response.

Patient Unbranded & Branded Creative Campaign (w/pullthrough tactics)

• Lead the development of an unbranded Consumer campaign in collaboration with US/ICO/EMCO partners (including headlines/taglines image library use guidance etc.)

• Apply early launch learnings and regional/local customer insights to create test refine and rollout campaign updates across all markets

• Partner with US/ICO/EMCO partners Communications/Corporate Affairs and Global Congress Lead to identify additional opportunities for campaign pullthrough (via different channels and tactics)

• Assess opportunities for branded consumer campaigns and messages including the creation of a patient core claims repository

PAG Engagement (partner w/Policy Comms and Patient Affairs)

• Work with Corporate Affairs Medical GAV Comms Global Congress Lead and US/ICO/EMCO partners to set the Hympavzi/Hemophilia PAG Engagement Strategy

• Establish PAG Engagement Ways of Working and pullthrough with the global Hympavzi Community (global/regional/local crossfunctional team)

• Identify opportunities for commercial partnership/engagement with PAGs (including but not limited to cocreation of patient and caregiver education insight generation tools/resources/technology partnerships etc.)

• Develop and conduct advisory boards to refine strategy cocreate content and deepen insights around patients and PAGs education

• Comanage PAG sponsorships budget ensuring alignment to strategy and corporate compliance

Qualifications

MustHave

• BA/BS degree required.

• 8 years of pharmaceutical industry experience in marketing strategy and new product launch

• Strategic cross functional leadership experience including inmarket experience and above country/regional scope

• Ability to focus in a fastpaced dynamic environment and support the team through key strategic decisions

• Strong analytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with longterm vision

• Proven record of identifying customer needs extracting key insights and translating these into meaningful value propositions and tactics

• Ability to uncover insights synthesize and evaluate information draw conclusions and make recommendations

• Demonstrated success in independently developing executing and measuring crosschannel HCP and/or Consumer marketing programs

• Demonstrated ability to collaborate across different functions and colleagues/groups and to lead by influence to effectively develop and implement strategies

• Excellent verbal and written communication skills for a wide variety of audiences.

• Strong analytical skills detail oriented actiondriven and creative

• Excellent project management skills

• Must be mature selfdriven have exceptional learning agility and a high degree of comfort with ambiguity and complexity. Track record of pushing boundaries and not accepting status quo.

• Be a team player and focused on Pfizer values

• Demonstrate an absolute commitment to adherence to all applicable compliance rules and regulations

NicetoHave

• Advanced degree preferred

• Global marketing experience preferred

• Prior launch experience preferred

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

NONSTANDARD WORK SCHEDULE TRAVEL OR ENVIRONMENT REQUIREMENTS

• International travel based on business needs 30%

Other Job Details

• Last Date to Apply for Job:MAY 14 2025

• Additional Location Information:Global Any Pfizer Site

• Eligible for Relocation Package NO

• Secondment 6 9 months

• If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for12 months or longer you will be required to turn in your fleet vehicle for the duration of the nondriving secondment. Please refer to the Fleet Policy and Procedures document for more information.

Work Location Assignment:Hybrid

Relocation assistance may be available based on business needs and/or eligibility.