Principal Associate, Product Management - Marketing Technologies
Principal Associate, Product Management - Marketing Technologies
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Job Description
Our Capital One Product Management Team
Product Managers are techsavvy pioneers with one eye on whats new and the other on whats next. At Capital One Canada we start with the customer in mind and develop cuttingedge products that serve their needs. Were allin on the cloud and leaders in the adoption of opensource RESTful APIs microservices and containers. We build our own products and release them with speed and agility.
Product Managers are dedicated problemsolvers who leverage big data agile principles and human insights to reimagine the way people interact with money creating experiences that simplify and enhance our customers lives.Here are a few of the ways our Product Managers are helping people create meaningful interactions with Capital One:
Build data pipelines that enable smarter faster marketing decisions across paid search and display channels
Develop marketing measurement solutions that deliver performance insights while upholding data governance standards
Give customers the confidence to apply without rejection with Quick Check our credit card eligibility tool
Enhance the credit card application experience to encourage early adoption of digital habits
Create easy digital solutions that help customers address fraud and easily get back to using their card
Provide customers with relevant details about their account conveniently within the mobile app
Responsibilities
As a Product Manager for Marketing Technology & Performance youll be expected to demonstrate proficiency in four key areas:
Human Centered
Youll lead discovery efforts to understand the needs of both customers and marketing teams using these insights to drive the long term vision for your product
Youll collaborate with crossfunctional partners to develop actionable strategies that optimize marketing workflows rallying stakeholders around technology solutions that enhance marketing effectiveness
Business Focused
Youll own and prioritize the marketing technology roadmap to deliver on business outcomes working closely with a crossfunctional team to ensure all the right resources are aligned to help increase the value driven from our multimillion dollar marketing budget
Youll define KPIs for your product and will be responsible for measuring and tracking to those measures with an eye to adjusting and refining your roadmap as the data dictates
Technology Driven
Youll have an endtoend understanding of major marketing platforms and how they integrate with our systems
Youll work closely with technology leadership and architecture to understand the tradeoffs of technical decisions and how they impact the product your team will deliver always looking to ensure that youre using the best tool for the job
Transformational Leadership
Youll rally teams and senior stakeholders to your marketing technology vision and leverage your relationships with product tech data and marketing teams to drive results
Youll partner daytoday with crossfunctional leaders to develop an effective marketing technology roadmap that positions Capital One for longterm marketing success
We want you if you are:
Intellectually Curious. You ask why you explore and youre not afraid to blurt out your crazy idea. Comfortable with ambiguity a hunger to learn and a seeker of new challenges.
Communicator & Influencer. You can communicate complex ideas clearly regardless of your audience. Your team knows their priorities and why theyre doing what theyre doing. You can always rally associates to work with you.
Doer. Youre biased toward action you try things and sometimes you fail. You can get around roadblocks and stay focused on your goals. Youre well organized able to multitask and able to prioritize your work.
Passionate & Customer Focus. You care about growing others and bringing them together around whats possible. You get a thrill from the journey of building and shipping products and you have a desire and ability to connect with our external or internal customers to fully understand their needs.
Learner. You have an appetite to learn new things or new technologies all while exhibiting humbleness when the time comes to ask for help.
Team Player. You enjoy working with diverse people and driving the team toward a common goal. You have the ability to put the team before yourself and establish longlasting relationships.
Basic Qualifications
At least 3 years of Product Management experience with software products
Experience working with digital marketing platforms and programmatic advertising across Paid Search and/or Display channels (e.g. SA360 DV360 Meta Ads)
Strong quantitative and qualitative skills; able to make datadriven decisions and provide recommendations to drive action
Preferred Qualifications
Bachelors Degree in Business Finance Engineering or related field
5 years of Product Management experience in financial services technology or operations
Experience with marketing data analytics tools (e.g. Google Analytics)
Experience building or managing data pipelines to Metas CAPI and/or Google Ads/CM360
Familiarity with database structures and with troubleshooting data pipelines
Understanding of concepts in the ad measurement space (e.g. conversion attribution)
If you have visited our website in search of information on employment opportunities or to apply for a position and you require an accommodation please contact Capital One Recruiting ator via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital Ones recruiting process please send an email to
Capital One does not provide endorse nor guarantee and is not liable for thirdparty products services educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
Required Experience:
Staff IC
Employment Type
Full-Time
