Experiential Learning and Student Success Marketing & Communications Manager

Description

• Create Content
  • Create curate and manage all published content relevant to reaching all constituents
  • Develop copy and layout for marketing initiatives
  • Work with department teams to create marketing pieces for all related events including daily student digest email posters/flyers digital sign campaigns postcards and other marketing methods as appropriate
  • Develop and distribute weekly CC senior and internship enewsletters to students
• Execute Digital & Social Media Marketing
  • Leverage digital marketing vehicles to effectively reach key constituents and connect them with appropriate messages and resources
  • Oversee Social Media tools (i.e. Facebook Twitter Instagram SnapChat blog etc.) and be an advocate for Holy Cross in social media spaces engaging in dialogues and answering questions where appropriate
  • Evaluate and maintain the applicable websites and digital platforms
• Communications Management
  • Create implement and manage internal and external communications for the teams
  • Create a cohesive suite of materials including print and digital publications (e.g. brochures annual reports flyers newsletters) that represent and position the CC and EAE in accordance with their strategic goals and most critical audiences
  • Regularly write design and edit high quality communication materials delivered to varied audiences through a variety of means
  • Oversee CCs Marketing student groups and EAEs marketing and communications interns. Advise on content and strategy
  • Create and execute the student enewsletters
  • Manage online career resources and webpages
  • Execute daytoday social media engagement
• Marketing and Strategy
  • Serve as the teams creative thinker and internal consultant on digital print and social media strategy acting as a proactive subject matter expert and developing team guidelines
  • Evaluate existing print and electronic materials and redesign or create new materials to meet changing needs. This may include graphics charts informational flyers print and digital materials email campaigns and webbased applications
  • Maintain a current understanding of communication trends especially in relation to engaging with our undergraduate demographic within the parameters of institutional policies and branding
  • Continuously research test and propose new ideas for social media engagement that will enhance brand awareness as well as the reach to students
• Data and Reporting
  • Measure and organize digital and social media analytics and reports on the effectiveness of communication campaigns; suggest ways to continuously improve and implement new strategies
  • Actively manage data collected from constituent outreach to support and communicate the applicable stories
  • Measure the impact of the marketing and communication efforts of the overall CC mission initiatives and goals analyzing quantitative anecdotal and qualitative data
• Liaison with College Marketing and Communication
  • Aid in collaboration between EAE and MarComm
  • Represent EAE need to MarComm
  • Assist the EAE team with applying branding and communications strategies
• Overall
  • Other duties as assigned.

• A bachelors degree (advanced degrees welcomed) and minimum of twoyears professional experience in the marketing and communications field
• Must possess knowledge skills and experience in marketing and communications
• Proven ability to utilize Creative Suite design programsInDesign Illustrator Photoshop and traditional and dynamic presentation software (PowerPoint Prezi etc).
• Experience managing social media platforms (Facebook Twitter YouTube Instagram Snapchat Pinterest etc.) and understanding of how platforms are best deployed in relevant scenarios

• Demonstrated ability to implement tools and creativity to produce a variety of communications and visuallysavvy pieces (poster and print collateral social media campaigns email blasts) for a traditional collegeaged population
• Display ability to effectively and creatively communicate information and ideas in written graphic and video formats
• Demonstrate capability to guide coworkers when necessary (e.g. content development creation and editing of content)
• Extremely wellorganized and detailoriented with excellent followthrough and problemsolving ability in managing projects on tight deadlines within a fastpaced office environment with frequent interruptions
• Excellent verbal and written communication
• Must be selfdirected with the ability to work independently
• Evidence of achievement in a team culture and ability to work collaboratively with other staff
• Comfort with asserting ones own ideas while functioning as part of a highperforming team
• Possess cando spirit positive outlook seeing the best in others
• Flexibility and reliability
• Appreciation for understanding of and belief in the fundamental value of a residential undergraduate Jesuit liberal arts education
• Understands the importance values and respects diversity as an individual in a team and within groups while fostering an inclusive and supportive environment