Product Marketing Specialist
Product Marketing Specialist
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1 Vacancy
Job Description
About BYD
Our Purpose is to build a zeroemission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading hightech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zeroemission ecosystem.
BYD Europe BV located in Schiedam Netherlands is the marketing and sales HQ of BYD Co. Ltd based in Shenzhen China. BYD Europe BV offers a full line of BYD electric vehicles including allelectric cars allelectric buses and allelectric forklift trucks.
Employment Type: Fulltime
About BYD Europe
BYD is a global leader in new energy vehicles (NEVs) committed to revolutionizing sustainable mobility. With the successful launch of models like the BYD HAN and BYD ATTO 3 we are expanding our European portfolio and looking for talented professionals to support our continued growth.
About the Role
We are seeking a highly motivated Product Marketing Specialist to join our European Product Department. This role involves developing and executing product marketing strategies for BYDs new energy vehicles conducting market analysis refining target audience messaging and leading gotomarket initiatives. You will work closely with crossfunctional teams to ensure our products meet customer expectations and regulatory standards.
Key Responsibilities
- Market Research & Analysis: Conduct indepth market research to understand the competitive landscape pricing dynamics and incentive policies within the European passenger car market. Identify trends and opportunities to enhance product positioning.
- Ideal Customer Profile (ICP) Development: Define and refine target customer segments mapping out their journey pain points and expectations to create compelling messaging.
- Customer Insights & Feedback: Gather and analyze customer feedback through surveys focus groups and data analysis. Translate insights into structured product recommendations for the research team.
- Product Messaging & Positioning: Work closely with the product research team to translate technical features into customeroriented messaging that highlights key benefits and differentiators.
- CrossFunctional Collaboration: Partner with product management marketing PR sales and network development teams to ensure a unified and effective product marketing strategy.
- GoToMarket Strategy: Develop and execute product launch campaigns ensuring effective communication of product value and benefits across multiple channels.
- Industry & Regulatory Trends: Stay informed on industry trends competitor activity and regulatory changes to make datadriven marketing decisions.
Qualifications & Skills
- Bachelors or Masters degree in Marketing Business Automotive or a related field.
- 3 years of experience in product marketing preferably within the automotive or mobility industry.
- Strong market research and data analysis skills with the ability to derive actionable insights.
- Experience in customer segmentation positioning and messaging development.
- Excellent communication and presentation skills with a strategic and analytical mindset.
- Ability to collaborate effectively in a multinational crossfunctional environment.
- Knowledge of the European automotive market and regulatory landscape is a plus.
- Fluency in English is required; additional European languages are a plus.
Employment Type
Full Time
