Digital Marketing Specialist

• Develop execute and optimize multichannel digital marketing campaigns (Social Media Email Marketing and PayPerClick (PPC).
• Monitor and maintain paid ad campaigns across platforms like Google Ads Facebook Instagram YouTube and other relevant channels.
• Develop engaging content strategies to attract and retain users (both creators and fans).
• Collaborate with influencers content creators and brand partners to boost marketing initiatives.

• Develop and implement SEO strategies to drive organic traffic and improve search engine rankings.
• Conduct keyword research and optimize content for blogs website pages and landing pages.
• Work on technical SEO onpage and offpage SEO and linkbuilding strategies.

• Use analytics tools (Google Analytics Facebook Business Manager etc. to track and measure the success of marketing campaigns.
• Identify key performance indicators (KPIs) and regularly report on campaign performance including engagement conversion rates and ROI.

• Provide detailed marketing performance reports to stakeholders and the Csuite.
• Identify areas of improvement and suggest datadriven solutions for campaign optimization.

• Conduct indepth research on competitors and industry trends to refine Fancall s marketing strategies.
• Stay uptodate with the latest social media advertising and digital marketing trends.
• Identify new marketing channels and partnership opportunities.

• Strong communication and writing skills Ability to craft compelling marketing copy and collaborate effectively with internal and external stakeholders.
• Creative and analytical thinking Ability to conceptualize innovative marketing strategies while making datadriven decisions.
• Organizational skills Ability to manage multiple campaigns and projects simultaneously.
• Strong problemsolving skills Ability to identify challenges and find strategic solutions.
• Strong time management skills Ability to work on tight deadlines without compromising quality.
• Excellent multitasking skills Ability to handle multiple digital platforms and marketing initiatives at once.
• Highly developed attention to detail Ensuring accuracy in marketing campaigns and reporting.

• Experience with SEO tools (Google Search Console Ahrefs SEMrush Moz etc..
• Proficiency in Google Ads Facebook Ads and other PPC platforms.
• Experience with Google Analytics UTM tracking and conversion tracking.
• Knowledge of email marketing platforms (Mailchimp Klaviyo etc..
• Familiarity with influencer marketing platforms and social media management tools.

• Work at an innovative and fastgrowing startup shaping the future of creator monetization and influencer marketing.
• Collaborate with top creators and brands making a real impact in the industry.
• Opportunities for career growth in a dynamic and creative environment.
• A passionate and energetic team that values creativity strategy and datadriven decisions.

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