Company Overview
Diversified holding company headquartered in Kuala Lumpur Malaysia with establish offices in key markets such as Hong Kong Singapore and with many expansion plans in the works. The company offers comprehensive advisory and capitalraising services across various area such as fintech AI robotics cybersecurity renewable energy. The companys recent strategic moves indicate a significant focus on digital transformation and expansion into technologydriven sectors.
Role Overview
The B2B Marketing Executive plays a supporting role in driving brand awareness generating qualified leads and supporting gotomarket activities for our business. Youll work closely with the sales and product teams to help create compelling campaigns and content that resonate with decisionmakers.
Key Responsibilities
Support the planning and execution of B2B marketing campaigns (email social media paid ads events etc.)
Coordinate logistics for webinars conferences and exhibitionsincluding speaker materials booth setup and promotional content
Create and manage marketing content such as case studies product sheets emailers landing pages and LinkedIn posts
Monitor and report on campaign performance metrics (leads engagement reach etc.)
Assist with CRM management and lead tracking (e.g. updating HubSpot or Salesforce)
Conduct market research to understand customer needs industry trends and competitor strategies
Ensure consistent branding and messaging across all marketing channels
Work closely with designers content creators and external vendors where needed
Requirements
Degree in Marketing Business Communications or related field
13 years of experience in a marketing role (preferably B2B or techrelated)
Solid understanding of digital marketing channels (email social paid media)
Experience with tools like HubSpot Mailchimp LinkedIn Ads Canva Google Analytics etc.
Strong written and verbal communication skills
Highly organized detailoriented and comfortable working on multiple projects
Benefits
Start up environment
Weekly company sponsored sports event
B2B Marketing Executive
