Paid Media Marketing Manager
Paid Media Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Trupanion is seeking a resultsdriven and innovative Paid Media Marketing Manager. In this role you will be responsible for managing and optimizing digital paid media campaigns across various platforms. Your main goals will be to increase conversions maximize the ROI on paid media efforts and contribute directly to Trupanions overall growth.
You will work directly with Trupanions partnered digital agency leveraging them as an extension of your team to develop implement and manage all paid media campaigns across search social and programmatic. You will also work across internal teams including Brand Digital and Growth Insights to optimize the performance of each campaign.
You will excel in this position if you:
- Thrive at the intersection of creativity and data being equally capable and excited about leveraging data to make decisions and supporting creative development
- Are customercentric and have a strong ability to zoom out and see the broader customer experience and journey
- Have a curious mindset and are always thinking about the next A/B test
- Are a strong communicator and able to easily cater your communication from agency to digital partner to senior leadership
This position is open to candidates in the Seattle area. You will have a hybrid remote/inoffice schedule where you will work from our casual petfriendly office at least 3 days a week.
What you will do:
- Develop implement and manage all aspects of paid media campaigns alongside our digital agency
- Monitor and allocate paid media budgets to ensure effective spend to goals
- Analyze and optimize all facets of campaigns for performance improvement including creative/copy targeting and landing page
- Collaborate with the creative team to design compelling ad copy imagery and videos that align with campaign goals and branding
- Develop robust A/B testing roadmap across all elements of ad campaigns
- Stay up to date on trends in digital marketing and paid media including platform updates best practices new features and competitor strategies
- Define goals and effectively lead all aspects of channel execution while identifying tactics with high lead volume and conversion potential.
- Drive daytoday operations of agency partnership
Experience you have:
- 3 years of paid media experience including budget management with proven success in campaign results
- Experience using analytics tools such as Google Analytics
What youll bring:
- Strong understanding of performance metrics and KPIs
- Excellent communication and collaboration skills
- Ability to manage multiple campaigns and deadlines in a fastpaced environment
- Proficiency with major paid advertising platforms
- Knowledge of SEO and organic traffic strategies to complement paid efforts
Compensation:
- The pay range for this position is $90000 $100000 on a fulltime schedule.
- Along with base salary Trupanion employees may be eligible for monthly bonuses.
- We want all employees to be invested in Trupanions success so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.
Additional Information :
Benefits and Perks:
- Full medical dental and vision benefits at no cost to the employee
- Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
- Fiveweek sabbatical after five years of employment
- Open casual petfriendly and fun office environment
- Free medical health insurance for your pet (1 dog or cat)
- Paid time off to volunteer at nonprofit organizations
- Seattle Office Amenities: Free onsite gym free dog walking services for office pets during business hours free parking and paid ORCA cards.
For more information about Trupanion visit more about how Trupanion has revolutionized our industry and the reimbursement model: is an equalopportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds abilities perspectives and skills.
We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive other benefits and privileges of employment. Please contact us to request accommodations.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
