Content Specialist, Customer Lifecycle Marketing
Content Specialist, Customer Lifecycle Marketing
Posted on :
08-05-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
At Qualtrics we create software the worlds best brands use to deliver exceptional frontline experiences build highperforming teams and design products people love. But we are more than a platformwe are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit determination and a disdain for conventionbut most of all it requires closeknit highfunctioning teams with an unwavering dedication to serving our customers.
When you join one of our teams youll be part of a nimble group thats empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together by passing the microphone and iterating until the best solution comes to light. You wont have to look to find growth opportunitiesready or not theyll find you. From retail to government to healthcare were on a mission to bring humanity connection and empathy back to business. Join over 5000 people across the globe who think thats work worth doing.
Content Specialist Customer Lifecycle Marketing
Why We Have This Role
As we scale our customer marketing programs content is at the core of how we deliver value at every stage of the journey. As the Content Specialist Lifecycle Marketing you will help define and create the right content to guide customers through onboarding adoption expansion and advocacy. Working across email inproduct community learning web and Customer Success channels this role ensures customers get what they need when they need itthrough clear compelling and consistent experiences.
This role blends strong writing skills with strategic thinking. Youll help define what content is needed at each stage of the journey create highimpact content directly or source it from crossfunctional teams. Youll collaborate closely with lifecycle marketers customer storytellers product marketers Customer Success XM Basecamp XM Institute Community and Product teams to ensure our customers get the right content in the right format at the moment they need it.
How Youll Find Success
- Translate journey insights and customer needs into content that supports product adoption and deepens customer value.
- Take a systems approach to content creationdesigning content for atomization reuse and crosschannel delivery.
- Collaborate effectively across Customer Success Product XM Basecamp XM Institute PMM etc. to align content with key programs and goals.
- Balance creativity with clarity always putting customer value first.
- Proactively gather and incorporate customer feedback to refine content strategies and ensure they resonate with audiences.
How Youll Grow
- Work at the center of a highimpact customer marketing team collaborating with multiple functions
- Gain experience designing and delivering content strategies that span digital inproduct and humanled channels
- Learn how storytelling journey mapping and content operations work together to shape customer experiences
- Strengthen your voice as a content expert in a fastmoving collaborative environment
Things Youll Do
- Define the content needed to support lifecycle journeys by persona solution and stage
- Develop highquality content that empowers our customers across touch points including email inproduct digital social and community
- Leverage AI and modular content frameworks to accelerate content development and scale your own output across formats and surfaces
- Partner with lifecycle managers to translate journey maps into actionable content.
- Collaborate with Field Product Marketing and Customer Success to integrate content into outreach playbooks and enablement
- Work with Basecamp and XM Institute to embed thoughtleadership and skilling into key lifecycle journeys.
- Use Community as a channel to deliver content spark conversation and connect customers with relevant resources at each stage of their journey
- Apply principles of content reuse and modular design to ensure consistency and scalability
- Partner with the Brand and Content team to contribute to editorial standards templates and content performance tracking
- Use performance data and feedback loops to continuously improve content quality and effectiveness
What Were Looking For On Your Resume
- 36 years of experience in content strategy UX writing lifecycle content or a similar B2B contentfocused role
- Excellent writing and editing skills with an ability to simplify complex topics and tailor tone to channel and audience
- Experience using AI tools to accelerate content development improve quality or enhance efficiency
- Clear understanding of the customer journey and contents role in customer success and product adoption
- Ability to collaborate crossfunctionally with marketing product education and customerfacing teams
- Experience with Qualtrics Pendo CMS tools and marketing automation tools is a plus.
- Highly organized with strong attention to detail and content quality
- A passion for customer experience and a belief in the impact of great content
What You Should Know About This Team
- Our Customer Marketing team sits at the intersection of marketing product and successand we care deeply about helping customers realize their goals with Qualtrics.
- Were building journeys stories and content that connect value to action and we believe the best programs are rooted in empathy experimentation and clear outcomes.
- Were collaborative thoughtful and energized by making our customers the heroes of their own success.
Our Teams Favorite Perks and Benefits
- Culture: A vibrant work environment that encourages collaboration creativity and worklife integration.
- Team Engagement: Opportunities for teambuilding activities companywide celebrations and a supportive community.
- Health and Wellness: Competitive health coverage wellness stipends and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays plus one day selected by your organizational leader. These purposeful inperson days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week work where you want owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave ActEqual Opportunity EmploymentEmployee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please let your Qualtrics contact/recruiter know.
Not finding a role thats the right fit for now Qualtrics Insiders is the onestop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics upcoming events behindthescenes stories from the team interview tips hot jobs and more. No spam we promise! Youll hear from us two times a month max with fresh totally tailored info so be sure to stay connected as you explore your best role and company fit.
Required Experience:
Unclear Seniority
Employment Type
Full Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
