Marketing Specialist
Marketing Specialist
Posted on :
08-05-2025
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1 Vacancy
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Job Description
Description
Job Description: Victaulic Marketing Specialist LATAM
Position: Marketing Specialist Latin America
Reports To: Marketing Manager Industrial Markets Corporate Headquarters
Location: Easton Pennsylvania 18040
General Responsibilities:
As part of our sales growth strategy the Marketing Specialist will lead the development and execution of integrated marketing communications programs across Latin America with a strong focus on the Fire Protection and Mining industries. This role is instrumental in strengthening brand affinity among both new and existing customers enhancing customer retention ensuring brand consistency and preserving a highquality customer experience.
We seek a bilingual professional with proven experience collaborating with sales leadership external agencies inhouse creative teams and crossfunctional departments.
The ideal candidate is a strategic and adaptable marketercurious optimistic and drivenwho excels at content creation digital campaign execution and coordinating events across international markets.
Key Attributes You Bring to the Table:
Dependable and collaborative team player
Strong solutionsoriented mindset
Driven to understand the bigger picture
Attention to detail in time management creating efficiencies writing editing
Acts and moves with a sense of urgency
Ability to dig into the ambiguous and create actionable plans
Specific Responsibilities:
- Act as market subject matter expert and manage the daily marketing activities across Latin America with key focus on Mexico Chile Dominican Republic Argentina Peru Brazil Columbia Ecuador operating in close partnership with the regional sales team.
- Responsible for creating and executing strategic marketing plans for the region in close partnership with sales leadership
- Assist in the development of all relevant content from concept through completion for marketspecific marketing tools and materials as assigned
- Ensure a positive customer experience across all touchpoints
- Ensure timely flow of projects and that all corporate graphic standards and guidelines are met.
- Liaison with markets/digital/operations marketing teams for content requests to best support stakeholders
- Supports local level sales requests in the region to generate and maintain strong brand presence throughout the customer journey lifecycle and to increase sales team effectiveness
- Bridge internal and external resources to strategically lead and develop tactical plans and drive them to completion. Tactical areas may include sales collateral (technical marketing training) digital (social website video email SEO) public relations events and thought leadership (i.e. whitepapers blog posts etc.).
- Participate in field visits to project site locations as needed to meet with sales customers etc. to learn industry requirements and how to overcome obstacles to meet needs of customers.
- Interface with and tactical management of external vendors as required: graphic design PR agency photographers videographers designers tradeshow vendors and other external resources in the development and implementation of specific marketing campaign tactics as outlined above.
- Drive strong interdepartmental coordination and communication. Work with other crossfunctional team members (Product Management Sales Engineering Customer Care HR etc.) as needed to advance product and market initiatives throughout the global organization.
Qualifications:
- College degree in marketing and/or communications desired.
- Strong English and Spanish language skills required. Affinity with Latin America countries desired but not required.
- Experience in marketing and event planning required. Minimum 7 years experience strongly preferred especially in strategic plan development event management and social media campaigning. Past work experience with global companies desired.
- Demonstration of critical thinking strategy development and creativity are a must to further evolve in the role and take on additional responsibilities and opportunities.
- Positive problemsolving attitude with robust collaboration and interpersonal communications skills.
- 4. Must have computer skills and knowledge of relevant software including MS Office and current Internet and social media technologies.
- Ability to translate technical data into easytounderstand sales language.
- Strong organizational project management and scheduling skills are required.
- Ability to communicate and interact with outside vendors customers and sales teams.
- Ability to travel as needed. Average 15% travel.
- Ability to meet deadlines budgets and objectives with quality work.
- The ability to work independently when required as well as across regions/time zones as part of a global team.
#LIKP1
Required Experience:
Unclear Seniority
Employment Type
Full Time
Key Skills
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