Senior Marketing Manager â Investor Journeys & Analytics (Fixed Term Contract)
Senior Marketing Manager â Investor Journeys & Analytics (Fixed Term Contract)
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Job Description
At AXA IM we are investing with a clear purpose to make the world a better place. We act for human progress by investing for what matters. Our convictionled approach enables us to uncover what we believe to be the best global investment opportunities across alternative and core asset classes. We are already entrusted by our clients with more than 887 billion in assets.
AXA Investment Managers Home AXA IM Corporate ()
AXA IM is an Equal Opportunity Employer and we encourage candidates with disabilities or any other protected characteristic to apply. We are committed to providing reasonable accommodation to qualified applicants and employees with disabilities when needed to apply for a position or to perform essential job functions.
Inclusion and Diversity Careers AXA IM Corporate ()
We are seeking a datadriven Senior Marketer to manage and optimise our lead management processes enhance conversion rates and drive revenue growth through analysis and refinement of marketing automation campaigns and web journeys.
The role will also undertake a number of analyses including a deep dive in our datasets and crosschannel data analytics to explain and predict customer behaviour and deliver actionable insight which will improve the customer experience help refine marketing activities and drive business growth.
In addition given that we will potentially be merging with another asset manager in the next few months we would expect this role to be key in helping us to align on marketing automation the use of campaign tools and analytics.
The ideal candidate needs to have deep expertise in marketing automation CRM systems and marketing analytics with a proven track record of scaling lead generation and integrated campaign efforts.
- Implement endtoend lead management strategy to improve conversion rates and pipeline velocity. This will include:
o Refining lead scoring models in collaboration with Sales Regional and Global Marketers Technology and Data Engineer to ensure highquality lead delivery.
o Monitoring and reporting on lead lifecycle metrics (CTR conversion rates and ROI) across marketing touchpoints.
- In collaboration with Content Team Regional and Global Marketers develop nurture campaigns and a contact strategy across email events and web.
- Optimise marketing automation (Oracle Eloqua) templates and ensure seamless integration between marketing tech stack and CRM (Salesforce) for accurate lead tracking.
- Partner with Sales and Marketing to align on lead definitions SLAs and feedback loops.
- Drive best practice in campaign data management across global and local marketing. Develop and manage methodology to evaluate marketing and nurture campaigns and show results in data visualisation tools and dashboards.
- Provide insight/data planning support to the campaign planning cycle for Local and Global Markets and actionable insights through reporting dashboards and data visualisation tools to stakeholders to refine targeting and messaging.
- Conduct A/B tests to improve campaign performance and lead quality.
Provide top level analysis on the performance of different marketing initiatives including campaigns events various levels of conversion and funnel tracking. This will include working across all teams to develop insight from numerous channels and platforms including email metrics google analytics Fullstory social media and events platforms and share with senior management and key stakeholders.
We are committed to offer you an environment where you can:
Grow your potential: Be part of a forwardthinking business with internal opportunities and personalized learning paths available to help constantly develop your skills and abilities.
Shape the way you work: Work for a company which is highly committed to providing flexibility & balance to its employees offering you a large range of benefits (hybrid working competitive health benefits among many others.).
Thrive within a diverse community: Play a role within a responsible company that actively recognizes and values individual differences in a diverse and inclusive workforce.
Move the world forward: Join a responsible employer that acts in favor of societal and environmental causes as an investor insurer and company notably through the AXA Heart in Action association. As part of our commitment to sustainability and environmental responsibility we will celebrate your arrival by planting a tree.
SHARE your unique expertise
Required Skills & Qualifications:
Technical Expertise: Proficiency in Oracle Eloqua Salesforce CRM and advanced knowledge of SQL Python or R for data analysis.
Analytical Acumen: Strong ability to interpret data and derive actionable insights to inform decisionmaking.
Project Management: Exceptional organizational skills with the ability to manage multiple projects in a dynamic environment.
Communication Skills: Excellent written and verbal communication skills with the ability to collaborate effectively across teams.
Technical Knowledge: Understanding of ETL processes API integrations and database structures.
Attention to Detail: Meticulous approach to data accuracy and campaign execution.
Desirable Qualifications:
Industry Experience: Background in B2B marketing within Asset Management Investment Management or similar sectors.
Technical Proficiency: Experience with Big Data Platforms (e.g. Databricks) and knowledge of Microsoft Azure services.
Regulatory Knowledge: Familiarity with GDPR and other datarelated regulations.
Educational Background: Degree in Statistics Mathematics Science or related disciplines.
Digital Analytics Experience: Experience in digital analytics and marketing functions
The AXA Group is a global leader in insurance and asset management with 160000 employees serving 105 million customers in 62 countries.
We protect and advise our clients at every stage of their lives offering products and services that meet their needs in the areas of insurance personal protection savings and asset management.
Our mission: To act for human progress by protecting what matters
Our values: Customer first Integrity Courage and One AXA
Required Experience:
Manager
Employment Type
Full-Time
