Sr Lifecycle Marketing Manager
Sr Lifecycle Marketing Manager
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Job Description
Responsible for:
Serving as the subject matter expert and be the primary contributor to lifecycle marketing strategy and tactics for activating the marketing managed segment of customers globally
Serving as a thought leader to identify and create engagement roadmap develop champion and challenger strategies to optimize results in an ongoing fashion across the entire global customer base
Working with rest of Lifecycle Marketing Product Marketing Customer Journey Portfolio and other stakeholders to engage in Customer Journey Mapping. This involve analysing critical customer touch points with the organization and maximizing commercial opportunities through timely and relevant engagement strategy and tactics.
Tracking reporting and analyzing key trends to identify ongoing opportunities for program improvements
Driving global Marketing managed customer revenue and profitability including customer engagement product adoption and usage by cohort retention and average lifetime revenue per customer.
Innovating and experimenting on how we connect with our customers at key points in their journey to drive meaningful growth at the global scale with an expanded set of channels and touchpoints.
Developing and implementing experimentation for all aspects of the customer lifecycle to test learn and scale the most effective approach for growth including channel/ touchpoint strategy and optimization.
Ensuring a regular cadence of customer insights gathering and sharing planning and performance share outs campaignspecific insights & learnings with regional stakeholders the wider LCM team as well as the global marketing team (and beyond) to share best practices and to inform engagement and strategy roadmap (marketing and beyond).
You will bring:
5 years of experience in managing lifecycle crosssell and upsell programs.
Strong growth mindset with a focus on actionable strategies at scale
Ability to both think strategically and execute tactically with excellent communication and leadership skills.
Proven track record in delivering longterm customer engagement and lifetime profit growth.
Strong background in customer conversion retention and winback strategies.
Deep understanding of segmentation and customer lifecycle.
Working knowledge working with CRM platforms (eg. Salesforce Hubspot etc) marketing automation software (eg Marketo Pardot etc)
Expert Knowledge working with lifecycle communication platforms (eg Segment Braze etc).
Strong datadriven mentality with the ability to interpret data and identify actionable insights to inform engagement strategies.
Handson marketer with experience juggling multiple projects and working crossfunctionally in a fastpaced crossfunctional environment with a great attention to detail.
Thrives in a fastpaced environment with strong bias for action.
Strong analytical skills to make datadriven decisions for commercial and operational performance.
Required Experience:
Manager
Employment Type
Full Time
