Senior Digital Acquisition Strategist

We are seeking a dynamic Senior Digital Acquisition Strategist to join our global digital marketing team. This pivotal person will drive the global endtoend digital marketing strategy and execution for our highest priority programs creating effective personabased user journeys and an exceptional digital experience. 

As a Senior Digital Acquisition Strategist you will play a critical role in connecting the dots across teams synthesizing global perspectives and leading execution for key B2B persona programs. This role is instrumental in managing the strategic planning execution and reporting across all digital marketing channels and ensuring a unified site and content experience. The digital marketing strategist will act in a product manager capacity for their dedicated program focus responsible for the plan that spans across all owned and paid digital channels and connects to the overall integrated marketing program and content strategy. They will also focus on identifying our strengths and weaknesses evaluating operational effectiveness and uncovering opportunities for improvement. 

The ideal candidate possesses extensive experience in digital planning and strategy adept stakeholder management skills and proficiency in media execution. We are seeking a passionate individual who embodies the qualities of a strategic thinker and a handson implementer. A proven track record of pushing the boundaries to drive innovation that generates positive business impact is highly desirable. Additionally candidates should be wellversed in media and digital experience with familiarity in at least two or more areas within the digital advertising landscape (display programmatic SEM SEO paid social analytics and attribution). 

Key Responsibilities: 

• Strategic Planning & Execution
• Partner with the Integrated Marketing Program Director and Content Strategy lead to translate into a highlyeffective digital strategy that interlinks with regional digital planning and execution teams to drive marketing outcomes
• Leverage experience with persona development buying groups customer journeys and the CXO audience to tailor strategies that resonate with key target audiences.
• Define and champion a unified digital experience vision ensuring all program and campaign touchpoints are engaging consistent and customer centric.
• Leverage data and user journey mapping to refine digital ecosystems ensuring continuous improvement in engagement and conversion.
• Adeptly manage adjustments in program scopes and schedules and spearhead the evaluation of their impacts on broader strategic initiatives.
• Provide thought leadership on platform selection media mix optimization and creative approaches to boost campaign performance.
• EndtoEnd Digital Campaign Management
• Drive the strategy for integrated full funnel digital user journeys for the bestinclass execution from campaigns to website experience in service of the overall programs strategy and objectives.
• Consult with respective channel leads events partners and regional liaisons on the paid owned and earned channel strategy.
• Own the endtoend paid and organic digital marketing strategy outcomes across Paid Social Content Syndication Programmatic Video Email SEO SEM etc.
• Oversee campaign planning execution optimization and reporting ensuring alignment between digital strategy and business objectives.
• Partner with regional planners and Ad Ops to implement best practices drive continuous optimization and ensure unified tracking across regions.
• Reporting & Stakeholder Management
• Maintain continuous alignment with key stakeholders including integrated marketing digital marketing teams product marketing field marketing brand marketing and operations through proactive and effective communication.
• Oversee the integration and connectivity of various digital marketing campaigns ensuring data consistency and accuracy across platforms. Develop and maintain robust reporting frameworks to track campaign performance and provide actionable insights.
• Assess organizational performance and implement processes to enhance effectiveness. Develop plans to improve overall operational efficiency and optimization.
• Develop and deliver regular health checkins monthly summaries and QBRs for marketing stakeholders. 

Qualifications :

Core Requirements 

• Experience in leveraging or critically thinking about how to integrate AI into work processes decisionmaking or problemsolving. This may include using AIpowered tools automating workflows analyzing AIdriven insights or exploring AIs potential impact on the function or industry.
• 8 years in strategic B2B digital marketing campaign management and program management
• Experience with digital media platforms across Paid Social Content Syndication Programmatic Video Email SEM etc.
• Track record running large scale full funnel integrated digital advertising campaigns.
• Experience with landing page optimizations for paid campaigns as part of the overall end to end digital user journey with basic understanding of UX elements and experience that impacts users from different channels.
• Previous management of complex client/stakeholder relationships.
• Experience in analyzing multiplatform data insights across web analytics suites such as Google Analytics or Adobe Analytics
• Strong critical thinking and analytical skills selfstarter curious
• Outstanding interpersonal skills and relationship builder as this role requires ability to connect with other partners across the organization to ensure omnichannel planning
• Detailoriented with strong organizational and project management skills 

Preferred Qualifications 

• A/B Testing experience
• Preferred experience with web experience website journeys and SEO.
• Familiarity with Google Campaign Manager DV360 SA360 LinkedIn Campaign Manager The Trade Desk Adobe Analytics Tableau or similar ad tech and BI tools is a plus.
• Curiosity for AI & Innovation: Were looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must! 

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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