User Journey and Marketing Strategy
- Implement a holistic user journey for end users and retail partners aligned with global brand strategy and local guidelines.
- Deliver marketing packages and train internal staff sales and external retail partners on marketing concepts and tools including new product launches.
Commercial Targets and Performance
- Contribute to steering commercial targets (FC TGS margin etc.).
- Ensure excellence in execution and optimization of REACT KPIs in the country.
Pricing Management
- Lead local user and retail price management.
- Introduce and manage pricing elements to develop pricing excellence.
- Oversee operative price management and coordinate pricing including creating and delivering price lists.
- Manage PROMO share and execute BU PROMO strategy integrating it into the user journey.
Product Management and Insights
- Lead local product portfolio and services management.
- Oversee launch management and optimize product mix (standard campaigns promotions).
- Manage the lifecycle of channel/customerexclusive products.
- Provide user and market insights to the BO SA and MK organizations to counter segment cannibalization and address product/service gaps.
Logistics and Support
- Plan logistics for MC launches and promotions in collaboration with DM.
- Support local service portfolio and operations.
Qualifications :
- Minimum of 35 years of experience in industrial commercial marketing.
- Bachelors degree or higher in a relevant field.
- Experience working in an international company.
- Outgoing personality with excellent interpersonal skills.
- Strong teamwork abilities and a collaborative mindset.
- Entrepreneurial spirit with a solid business sense and ownership mentality.
Additional Information :
Your future job offers you.
Flexible work time medical services and benefits & services.
Remote Work :
No
Employment Type :
Fulltime