Hello. We areEssenceMediacom. GroupMs newest and largest agency committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media creative innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.
Born out of two pioneering agencies EssenceMediacom fuses Essences performance data analytics and creative technology DNA with MediaComs scaled multichannel audience planning and strategic media expertise. Our breakthrough ambition is underpinned by our commitment to continuous learning.
We aim to ensure our people fulfil their potential by investing their wholeperson wellbeing careers and capabilities which in turn helps grow our clients businesses.
Overview of the role
The Implementation & Activation Director oversees and coordinates the delivery across a team of nonbiddable experts. You will manage all operations from ensuring quality implementation to improving operational efficiency & delivery to acting as a senior consultant to clients for their activation and performance management.
This role includes taking accountability for talent management including reviews training coaching performance management and recruitment. You will work closely with other directors to support national initiatives designed to improve key indicators. The scope of Implementation & Activation incorporates traditional media (TV Cinema Out of Home Radio Print Digital Video and Display) and the online evolution of traditional media (Addressable TV Programmatic OOH Music Streaming and Podcasting).
This role encompasses people management within the broader Implementation & Activation Team including recruitment fostering key talent reviews training coaching and performance management.
Responsibilities
Oversee team workflow dealing with issues as they arise to a satisfactory resolution.
Ensure your team is adequately trained resourced motivated and engaged to deliver on campaign requirements.
Conduct regular 121s with your team providing leadership and always modelling our behaviours.
Responsible for overseeing workflow between all members of the team and escalating any issues.
Help define and deliver best practice supervising your teams output and intervening where necessary.
Contribute to product development and direction leveraging vendors and partners to achieve this.
Anticipate future challenges trends and changes to both your clients and our industry proactively forming a view of strategies to mitigate risk and create opportunity.
Lead key client relationships as it relates to implementation & buying ensuring team output is to the required standard.
Elevates both team and client thinking through expert opinion and leadership including tackling sensitive conversations with confidence.
Establish an understanding of CDT challenges objectives & initiatives.
Clear understanding of the inscope services of your clients and the process for completing work above and beyond.
Support Client Pitches as subject matter expert on nonbiddable and Digital IO channels.
Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery).
Identify commercial opportunities with the ability to make a compelling case for their inclusion.
Maintain and comply with finance processes ensuring accuracy monthly.
Adherence to GroupM policies and procedures.
Supporting the team in driving accurate inputs for the monthly forecasting across biddable channels by client.
Collaborating with the CDT on investment decisions audits and forecasting
Experience you will need to perform in this role
Experience leading a team.
Passion for Implementation Planning and Buying with extensive agency experience.
Strong up to date media landscape knowledge (confidently able to articulate macroeconomic and consumer trends and forecast challenges/opportunities for clients).
Highly skilled communicator with excellent presentation skills.
Excellent analytical and problemsolving skills with the patience to examine detail and create solutions.
Collaborative and astute able to build trust and respect within a network.
First class negotiation skills.
Results Driven.Passionate about delivering business results for clients with the ability to identify and clearly articulate whats working and why
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