Manager, Campaigns
Manager, Campaigns
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
To project manage the planning execution and generation of analytically informed personalized product and service conversations for campaigns in accordance with business plans and objectives; aimed at Acquisition RightSell Entrenchment and Retention. Responsible for the design (Inpartnership) execution and management of developed campaigns spanning across PPB BCC Wealth & Investment and across all channels (e.g. physical and digital Email SMS App WhatsApp Conversation portals
Qualifications :
- Business Commerce
- Marketing
- Information Technology
Experience Required
- 34 Years experience in campaigns design customer journeys and campaign execution; understanding of campaign life cycle management and experience in campaigns environment disciplines. Ability to work within a multidisciplinary team and environment and have significant project management experience.
Experience in analytics associated with client behaviors and trends.
Experience in translating analytical outputs for business consumption and execution. Sound knowledge and experience in segments and products.
Understanding of the relevant legislation and regulation (such as POPIA KYC FICA and any other marketing related regulations) and understanding of the importance of contact management principles and the impact thereof. Understanding of the requirements of the various product business units relating to sales and marketing.
Experience in working with Campaign Management and CRM applications like Teradata CIM and VCX SAP customer experience Unica Altarian and Salesforce Marketing Cloud
Understanding database management and Data Warehousing (EIW preferably) and data structures and attributes.
Working SQL knowledge and experience working with relational databases query authoring (SQL) as well as working familiarity with a variety of databases.
Additional Information :
Behavioural Competencies:
- Articulating Information
- Challenging Ideas
- Checking Details
- Examining Information
- Interpreting Data
- Providing Insights
Technical Competencies:
- Customer Understanding
- Data Measurement
- Data Quality
- Product Knowledge
- Project Management
- Stakeholder Management
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
