Director of Marketing and Communications
Director of Marketing and Communications
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$ 125000 - 150000
1 Vacancy
Job Description
Job Title:Director of Marketing & Communications
Company Introduction:G&C Food Distributors is a redistributor of refrigerated frozen and dry food. Our sole distribution center is in Syracuse NY. We store and deliver more than 4000 food items to meet the needs of our customers across 27 states and 28 states internationally. In recent years G&C Foods has grown to be one of the most respected redistributors in the United States. We are rapidly expanding all areas of our organization.Do you know someone who loves fastpaced team orientated and creative environments If that person is you then our Director of Marketing & Communications position may be a good fit for you!
Location: Syracuse NY (Or the option for remote with frequent trips to the Syracuse Office)
Schedule:MondayFriday 8am5pm
Salary Range:$125000$150000 Annually with an Associate Bonus program
Job Summary:
The Director of Marketing & Communications will be responsible for developing and executing a global brand strategy conducting market research to guide product positioning and identify growth opportunities and overseeing integrated marketing communications across various channels. This role involves leading innovative datadriven marketing campaigns positioning G&C as an industry thought leader recruiting and managing a highperforming marketing team and developing crisis and reputation management strategies. Additionally the Director will champion digital transformation initiatives to enhance marketing operations and customer experience.
Duties and Responsibilities:
- Global Brand Strategy & Development:
- Craft and execute an ambitious integrated brand strategy that reflects our legacy and global ambitions.
- Elevate and refine our brand identity to resonate with diverse international markets and drive competitive differentiation.
- Market Research & Business Development:
- Conduct indepth market research to identify industry trends emerging markets and customer needs.
- Leverage data and insights to guide product positioning pricing strategies and gotomarket approaches.
- Collaborate with the Sales Purchasing and Business Development teams to identify new growth opportunities including partnerships acquisitions and expansion strategies.
- Develop competitive analysis frameworks to ensure G&C Foods stays ahead of market trends and industry shifts.
- Integrated Marketing Communications:
- Oversee the development of cohesive external communications across digital print social and traditional media channels.
- Build and implement robust internal communication strategies to ensure alignment transparency and engagement across the organization.
- Innovative Campaign Leadership:
- Lead datadriven multichannel marketing campaigns that boost brand awareness drive lead generation and support revenue growth.
- Utilize cuttingedge digital tools and analytics to continuously optimize campaign performance and ROI.
- Thought Leadership & Industry Positioning:
- Position G&C as an industry thought leader through strategic content media relations and public speaking engagements.
- Cultivate partnerships and represent the brand at key industry events conferences and networking forums.
- Team Building & CrossFunctional Collaboration:
- Recruit mentor and manage a highperforming team of marketing and communications professionals.
- Collaborate closely with Sales Operations HR and other departments to ensure unified messaging and strategy execution across the business.
Crisis & Reputation Management:
- Develop proactive communication strategies for reputation management and crisis communications ensuring consistent timely responses across all channels.
- Digital Transformation & Innovation:
- Champion digital initiatives that streamline marketing operations and enhance the customer experience.
- Stay abreast of emerging trends and technologies to keep our marketing strategy ahead of the curve.
Qualifications:
Education & Experience:
- Bachelors degree in Marketing Communications Business Administration or a related field; Masters degree preferred.
- 812 years of progressive leadership experience in marketing and communicationsideally within the food distribution retail or logistics sectors.
- Strong problemsolving skills and the ability to thrive in a fastpaced dynamic environment.
Proven Expertise:
- Demonstrated success in developing and executing global multichannel marketing and communications strategies.
- Strong background in digital marketing brand management and integrated campaign execution.
Leadership & Communication:
- Exceptional written and verbal communication skills with an ability to distill complex ideas into clear compelling narratives.
- Experience leading crossfunctional teams and fostering a culture of innovation and accountability.
Analytical & Strategic Thinking:
- Proficient in marketing analytics tools with a track record of leveraging data to drive strategic decisionmaking.
- A creative forwardthinking mindset combined with strong problemsolving skills.
Global & Cultural Acumen:
- Experience in navigating culturally diverse markets and crafting strategies that resonate across international borders.
Benefits:
- EMPLOYEE HOT DEALS! Everyones favorite benefit is purchasing all kinds of food for crazy cheap prices!
- Excellent Benefits including medical insurance as low as $17.66/week Vision Dental 401k companypaid life
- Potential for annual associate bonuses of up to an additional 5 weeks pay
- Onsite gym/wellness center
- Flexibility with scheduling needs
- Cookouts
- Holiday turkey and ham
- Opportunity for advancement throughout the company
- Open door policy
- Annual Flu Clinic... and so much more!
Contact/Application Information:
If youre interested please apply through Indeed. If you have any questions you can email . Thank you for your interest and we look forward to meeting you!
#ADP1
Required Experience:
Director
Employment Type
Full-Time
