Paid Social Planner
Paid Social Planner
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$ 69700 - 81000
1 Vacancy
Job Description
The Shipyard is a leading independent agency that builds performancedriven brands audiences cant help but love.
By applying modern mindsets to established models we fuel brand and marketing decisions that are more courageous and more validated.
Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love we methodically engineer it throughout the consumer journey. Thats how we activate the synergistic power of brand building and performance marketing.
Engineering Brand Love through the courageous ambitions of our people and our clients.
The agency has significant momentum and were still growing. Come join our team!
SUMMARY
We are looking for a smart experienced and motivated Paid Social Planner to join our Sacramento team.
The role of the Paid Social Planner is to be the daytoday steward of paid social media for assigned brands responsible for leading campaign development activation and innovation. The Paid Social Planner is expected to apply their social mastery to deliver against the clients goals. They will work closely with their teams in the development and communication of all strategy while owning tactical execution.
This is a hybrid workfromhome/office position (inoffice attendance is required on Tuesdays & Thursdays) and the candidate must live near Sacramento CA.
At The Shipyard we know that its your unique talents backgrounds and perspectives that make you who you are just like our team who come from various career paths and experiences. We believe we cant be truly diverse without bringing your most authentic self to the agency.
Studies show that people from marginalized communities may not always apply for positions if they dont meet every single requirement in a job posting. At The Shipyard we encourage you to apply even if you dont meet all the requirements. We believe that your passion for what we stand for our values and purpose is just as important as meeting every checkbox.
WHAT YOULL DO
Campaign Planning
- Lead the planning and development of campaign strategy
- Participate in analysis of campaigns and historical data to inform future planning
- Collaborate with cross functional teams and specialists ensuring integrated digital strategies are aligned with clients goals/objectives
- Build budget recommendations and presentations
Campaign Execution
- Execute monitor and manage campaigns across multiple platforms
- Manage Campaign Workbooks and documentation to ensure smooth and accurate execution of campaigns
- Track and monitor ongoing campaigns including budget pacing and performance to KPIs
- Build an understanding of platform creative and executional media best practices
- Develop understanding of Performance Marketing ad platforms (Google Ads Facebook Business Manager Pinterest Snapchat LinkedIn Google Search DV360)
- Manage the platforms daily budgets billing reconciliations and spend pacing based on planned allocations and desired results
- Gather performance data to be used in campaign reporting documents
- Analyze campaign performance and recommend necessary optimizations
- Generate reports from external and internal data sources
Communication
- Collaborate effectively with internal and external parties to ensure client work moves efficiently through the agency from start to finish
- Be comfortable providing thoughtful input and feedback in internal meetings
- Assist with daytoday platform partner communications
Collaboration
- Willingness to work with a team and jump into a variety of assignments taking ownership of assigned tasks
- Develop strong relationships with internal teams
WHAT YOULL BRING
- 23 years equivalent work experience in a Media Planner or similar role
- Proficient in deriving insights from data
- Strong knowledge and experience with key digital platforms including:
- Google Marketing Platform (DCM DV360)
- Facebook Business Manager
- Pinterest for Business
- Snapchat Ads Manager
- Google Analytics
- Performance marketing experience desired
- Proficient in Microsoft Excel Word and PowerPoint
- Ability to learn multiple advertising and reporting platforms
WHAT YOULL GET
- The overall target range of base compensation for this role is $69700 $81000. Compensation offered will be determined by additional factors such as location and experience
- 40 hours of paid sick time (annually)
- Open PTO
- Flexible work hours and remote work
- Paid holidays holiday closure between Christmas Eve and New Years Day
- Companypaid medical dental and vision insurance
- Life insurance and disability benefits
- 401k program with employer matching
- 6 weeks paid parental leave
- Employee bonus referrals
- Dogfriendly offices
- Companyprovided snacks and beverages (yes beer/wine included)
- and lots more!
Requirements
Must be authorized to work in the U.S. without the need for visa sponsorship.
Employment Type
Full Time
