Senior Product Marketing Manager IC
Senior Product Marketing Manager IC
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Salary Not Disclosed
1 Vacancy
Job Description
Role Overview
As a GrowthFocused Enterprise SaaS Product Marketing Manager (IC) you will bridge the gap between salesdriven enterprise growth and scalable selfservice adoption. You will craft compelling messaging drive gotomarket optimize productled onboarding and enable sales teams with the right tools to sell efficiently.
You will work closely with Product Growth Sales and Client Success to ensure our value proposition resonates across different buyer personas from enterprise procurement teams to midmarket users engaging in selfservice onboarding.
Type of contract: Freelance fulltime
Location: Remote based in Europe
We have a 3 steps recruitment process for this role:
Cultural Fit Interview with Head of People
Live scenario and Interview with Product Lead
Final Interview with COO
Responsibilities
1 GrowthDriven Product Marketing
- Optimize onboarding inapp messaging and user journeys for selfservice adoption.
- Develop freemium models trials and upgrade paths to boost activation.
- Analyze funnel metrics and product usage to refine engagement strategies.
2 Sales & Demand Generation Alignment
- Create sales enablement materials (decks ROI calculators battle cards).
- Improve lead scoring to route highintent users between selfserve and enterprise sales.
- Support personabased marketing campaigns with demand gen teams.
3 GoToMarket & Positioning
- Craft messaging and value propositions for selfserve users and enterprise buyers.
- Lead product launches and align with Sales Product and Marketing.
- Continuously refine market positioning for enterprise credibility and selfservice ease.
4 DataDriven Growth & Experimentation
- Use analytics and A/B testing to optimize activation and selfserve adoption.
- Conduct competitive analysis to strengthen differentiation and market expansion.
- Work with Client Success to drive retention upsell and expansion strategies.
Requirements
- 48 years of experience in B2B SaaS Product Marketing preferably in a growthoriented or selfservice SaaS model.
- Strong expertise in growth funnels PLG (ProductLed Growth) and SaaS onboarding optimization.
- Experience working on selfserve onboarding models freemium strategies or expansion revenue initiatives.
- Proven track record of GTM strategy sales enablement and demand generation collaboration.
- Datadriven mindsetcomfortable with product analytics tools (Mixpanel Amplitude) CRM (Salesforce HubSpot) and A/B testing frameworks.
- Exceptional storytelling and positioning skills with the ability to communicate complex value propositions simply.
Bonus Points
- Experience in Martech Adtech CPG SaaS or Enterprise Trade Marketing SaaS.
- Background in subscription models user segmentation or SaaS pricing strategies.
- Handson experience optimizing selfserve conversion and customer expansion efforts.
Employment Type
Full Time
