Role Overview:
We are hiring on behalf of a fastgrowing innovationled company in the health wellness and supplements industry. The company is committed to delivering highquality sciencebacked products that support wellbeing and healthy living. We are seeking a Product Marketing Senior Executive to drive marketing strategies oversee impactful campaigns and strengthen the brand s presence across digital channels to help achieve the company s growth goals.
Key Responsibilities:
- Develop and execute marketing strategies to increase product awareness drive sales and strengthen brand positioning.
- Conduct market research and competitive analysis to understand customer needs identify market trends and inform strategy.
- Collaborate with product development and sales teams to craft clear persuasive value propositions and gotomarket plans.
- Plan and manage product launches ensuring alignment across teams and smooth execution.
- Design implement and optimize digital campaigns across platforms such as Google Ads Facebook Instagram and LinkedIn.
- Manage and grow the company s online presence including the website social media and email marketing.
- Analyze marketing and campaign performance using analytics tools measure ROI and adjust strategies to improve results.
- Lead SEO and SEM efforts to drive organic traffic and improve search rankings.
- Oversee the creation and management of engaging digital content including blog posts newsletters and promotional materials.
- Gather customer and market feedback to continuously improve marketing approaches and product positioning.
Requirements
- Bachelor s degree in Marketing Business Digital Media or a related field
- 4 5 years of experience in product and digital marketing roles
- Proven success in delivering effective marketing campaigns and launching products
- Strong understanding of digital marketing tools platforms and analytics software
- Excellent communication creative thinking and problemsolving skills
- Strong multitasking ability and experience working in a fastpaced environment
- Familiarity with graphic design tools (e.g. Canva Adobe Creative Suite) is a plus