Product Marketing Associate
Product Marketing Associate
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Salary Not Disclosed
1 Vacancy
Job Description
The Channel Marketing Manager is responsible for the planning and execution of channelspecific marketing strategies to achieve P&L objectives. You will be developing channelspecific marketing strategies planning marketing campaigns and managing marketing communications. You will be skilled at working on crossfunctional teams including Category Management Finance Digital Sales Brand and finance. The ideal candidate is a serviceoriented motivated passionate creative and collaborative individual who has a deep understanding of distribution channels marketing experience and the consumer journey.
DUTIES & RESPONSIBILITIES:
- Design the commercial channel marketing strategy influence and align with sales colleagues key internal business partners and other crossfunctional teams
- Collaborate with Product Management teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas.
- Understand business unit P&L objectives to make sound gotomarket recommendations in order to drive top and bottomline growth.
- Collaborate with sales product marketing and brand execution teams in the areas of:
- Growth initiatives
- Program development and implementation
- Research including competitive insights and recommendations
- Presentations and training delivery on new and existing products
- Collaborate with Brand COE for Commercialization planning & execution
- Provide input to brand and print digital video & merchandising messaging and ensure they align with the overall channel strategy and drive the best possible consumer experience
- Determine platforms to ensure sales team has modern marketing tools & techniques to enable sales
- Build and maintain channel expertise through field travel attendance at industry events competitive analysis and close collaboration with sales and business unit partners.
- Lead crossfunctional planning to ensure alignment and preparedness across multiple stakeholders delivering on time and onquality work
- Partner with brand execution team to ensure development of digital collateral to drive product launches promotions key marketing campaigns programs within channel and customerspecific marketing.
- Analyze market data trends consumer preferences and competitor behavior to optimize marketing strategies.
- Evaluate and improve existing channel marketing strategies
- Occasional travel required (up to 25%)
PREFERRED QUALIFICATIONS:
- Bachelors degree in Marketing Business or related field.
- Minimum of five (5) years of sales product management or marketing experience required. Channel Leadership experience preferred. Experience within the Consumer/Durable Goods industry preferred.
- Proficiency with Microsoft Office Suite
- Strong multitasking and project management skills
- Strong resilience to find solutions; independent thinking and problemsolving
- Experience managing agency partners preferred.
Additional Information :
Company Description:
Fortune Brands Innovations Inc. is an industryleading innovation company focused on creating smarter safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders but for people and the planet too. When you join Fortune Brands you become part of a highperforming team who are empowered to think big learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here
Additional Information:
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $60000 USD $99000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and location. In addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a rolebased sales incentive plan.
At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a marketleading 401(k) program with a company contribution product discounts flexible time off benefits (including halfday summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous Employee Resource Groups to support inclusivity and our associates feeling of belonging at work.
Fortune Brands is a brand innovation and channel leader focused on exciting supercharged categories in the home products security and commercial building markets. Our portfolio of brands includes Moen House of Rohl Aqualisa SpringWell ThermaTru Larson Fiberon Master Lock SentrySafe and Yale residential.
Fortune Brands is headquartered in Deerfield Illinois and trades on the NYSE as FBIN
Equal Employment Opportunity:
FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race color religion sex gender identity or expression national origin ancestry age disability marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.
Reasonable Accommodations:
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
To protect yourself from fraudulent job postings or recruitment scams please note that FBIN job postings are exclusively hosted on our careers page at Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
