Marketing Analyst
Marketing Analyst
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Job Description
Location:
TorontoAddress:
100 Queens Quay East Toronto Ontario M5E 1V3 CanadaJob Title:
Marketing AnalystCanada Goose isnt like anything else. Weve built something great something special an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose youre part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition observe every detail and are building a community that believes in living bravely and coming together to support gamechanging people.
Here opportunities are everywhere to try something new to learn to do meaningful and impactful work and theyre yours for the taking.
Position Overview:
We are seeking a detailoriented and datadriven Marketing Analyst to join our team. The Marketing Analyst will play a crucial role in analyzing market data monitoring campaign performance and providing insights that will guide strategic marketing decisions. This individual will work closely with marketing sales and product teams to analyze trends measure effectiveness and make recommendations to optimize marketing strategies.
What Youll Do:
- Data Analysis & Reporting:
- Collect analyze and interpret marketing data to assess campaign performance and identify trends and opportunities.
- Create and deliver regular reports on key performance indicators (KPIs) including ROI conversion rates customer acquisition and sales performance.
- Use data visualization tools (e.g. Excel Google Analytics Tableau) to present insights and trends clearly and concisely.
- Campaign Performance Tracking:
- Monitor and track the performance of digital and offline marketing campaigns including paid search social media email marketing and more.
- Provide actionable insights to optimize marketing efforts and recommend improvements to reach performance goals.
- Conduct A/B testing and other testing strategies to determine the most effective tactics and strategies for different marketing channels.
- Market Research:
- Conduct competitive analysis and monitor industry trends to help identify emerging opportunities or threats.
- Analyze consumer behavior and preferences through surveys focus groups and social listening tools to inform marketing strategies.
- Provide recommendations for target audience segmentation and messaging based on research findings.
- Customer Insights & Segmentation:
- Analyze customer demographics purchasing patterns and behavior to identify key segments.
- Assist in developing customer personas and identifying highvalue customer groups for tailored marketing initiatives.
- Collaborate with teams to ensure marketing strategies are aligned with customer needs and expectations.
- Marketing Automation & Tools Management:
- Utilize marketing automation platforms and CRM tools to track customer journeys engagement and behavior.
- Manage and optimize digital tracking tools (e.g. Google Analytics SEMrush HubSpot) to ensure accurate data collection and reporting.
- Provide recommendations on new marketing tools and technologies to improve marketing efforts and insights.
- Collaboration & Strategy Support:
- Work closely with crossfunctional teams (e.g. content creative sales product) to understand marketing goals and business objectives.
- Support the development of marketing strategies by providing datadriven recommendations and insights.
- Assist in budget allocation decisions based on performance metrics and ROI analysis.
- Forecasting & Budgeting:
- Assist in the development of marketing forecasts and budgets based on historical data and predictive analytics.
- Help track marketing spend and recommend budget adjustments based on campaign performance and trends.
Lets Talk About You:
- 24 years of experience in a marketing analyst or data analysis role preferably in a marketing or business environment.
- Experience with data analysis marketing campaign tracking and performance measurement.
- Familiarity with digital marketing tools and platforms such as Google Analytics SEMrush or social media analytics tools.
- Strong analytical skills with the ability to interpret data identify trends and make actionable recommendations.
- Proficiency in Microsoft Excel (pivot tables VLOOKUP) and data visualization tools (e.g. Tableau Power BI).
- Strong understanding of digital marketing channels (SEO SEM social media email marketing) and how they contribute to overall marketing performance.
- Familiarity with CRM systems and marketing automation platforms (e.g. HubSpot Marketo).
- Excellent communication skills with the ability to present data insights clearly to nontechnical stakeholders.
- Detailoriented with strong organizational skills and the ability to prioritize tasks in a fastpaced environment.
Working Conditions:
- Hybrid environment
Whats in it For You
- A company built on Canadian roots and heritage
- Your work is recognized with a comprehensive and competitive Total Rewards Program
- Opportunities for career growth through numerous internal and external programs
- Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
- Be a part ofCG Gives. Donation matching and paid volunteer time to help the organizations you care about
- Access to tools and resources to support physical and mental health embracing change and connecting with colleagues
- Inspiring leaders and colleagues who will lift you up and help you grow
We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world identify challenges and to discover design produce and deliver great products and service. Our different perspectives are what enable us to create dream and live in the open.
Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
There are multiple ways to interview with us! If you require any interviewaccommodation for your interview please email us at
Required Experience:
IC
Employment Type
Full-Time
