Audience Research Manager (21079)
Audience Research Manager (21079)
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Job Description
Package Description
Job Reference:21079
Band: D
Contract type: Continuing Part time (21 hour Job Share)
Location: London (Hybrid Home/Office)
Full Time Equivalent Salary:depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. London Weighting may be applicable.
Were happy to discuss flexible working. Please indicate your choice under the flexible working question in the is no obligation to raise this at the application stage but if you wish to do so you are welcome to. Flexible working will be part of the discussion at offer stage.
Excellent career progression the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
Unrivalled training and development opportunities our inhouse Academy hosts a wide range of internal and external courses and certification.
Benefits we offer a negotiable salary package a flexible 35hour working week for worklife balance and 25 days annual leave with the option to buy an extra 5 days a defined pension scheme and discounted dental health care and gym. You can find out more about working at the BBC by selecting this link to our candidate pack.
If you need to discuss adjustments or access requirements for the interview process please contact the . For any general queries please contact: .
Freelancers are eligible to apply for an internal role if they are on a Worker Contract and they have worked continuously for 6 months. If they have worked for less than 6 months continuously or have a break of 3 weeks or more between engagements they must seek Divisional HR approval to apply for an internal role prior to submitting an application.
If they are unsure which contract they are on they can speak to their booker or the HR BP however if it helps both a PAYE freelance or Modus Gross contract is considered a Worker contract and covered by the Worker terms found here.
Job Introduction
BBC News is the biggest and most trusted news provider in the UK reaching more than seven out of ten people on average every week with coverage across TV radio and online.
The BBC News Audiences team works closely with journalists editors and content makers to ensure that audiences are kept at the heart of decisionmaking in the newsroom from story choice to platform strategies. If youre interested in working in a fastpaced team partnering with journalists and providing insight that helps to set the news agenda this could be the job youve been looking for!
Main Responsibilities
Reporting to the Portfolio Head of Audience Research for BBC News in the UK and working closely with their job share partner the Audience Research Manager will:
- Lead on research to shape BBC News output across BBC News online for the benefit of UK audiences working in close collaboration with colleagues in audience planning and analytics to provide a clear understanding of audiences and develop strategies for success.
- Lead on research for BBC Weather across all platforms helping stakeholders within the BBC understand what audiences want need and value from a modern crossplatform weather service.
- This role will also lead on social media research for BBC News helping journalists set audience strategies for the different social platforms and helping them understand what success looks like on each.
- Manage quantitative and qualitative research projects to better understand UK audiences behaviours attitudes and needs with the aim of delivering tangible actionable insight for stakeholders. This could involve commissioning and collaborating with agency partners.
- Build strong collaborative working relationships with stakeholders and colleagues across a range of areas including editorial product marketing strategy and analytics.
- Operate as a senior member of the BBC News Audiences team supporting with priority projects and stakeholder requests.
- Have responsibility for the daytoday management and development of junior team members.
Are you the right Candidate
Were looking for someone who has:
- Significant experience of audience measurement and working with media industry data ideally for digital products and services (digital analytics tools like ATI Piano IpsosIrisetc).
- A proven ability to analyse a diverse range of data sets to understand performance trends make recommendations and set benchmarks for success.
- Experience of managing qualitative and quantitative market research projects with a high degree of autonomy and a knowledge of different techniques.
- A good understanding of the UK news/media market wider audience trends and the context in which BBC News operates.
- Excellent communication skills with an ability to turn complex data into compelling reports articles and presentations and deliver to stakeholders with different levels of data literacy.
- An ability to manage a variety of projects at the same time with the flexibility to respond to changing priorities in a dynamic news environment.
- A strong track record of establishing and fostering collaborative relationships with a wide range of colleagues senior stakeholders and external suppliers.
- Experience of managing developing or supporting junior team members.
- A genuine passion for news and current affairs.
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy prior to any individuals being considered who are not at risk.
We dont focus simply on what we do we also care how we do it. Our values and the way we behave are important to us. Please make sure youve read about our values and behaviours here.
Diversity matters at the BBC. We have a working environment where we value and respect every individuals unique contribution enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC whether thats to contribute to our programming or our wide range of nonproduction roles. The more diverse our workforce the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals regardless of age gender ethnicity disability sexual orientation gender identity socioeconomic background religion and/or belief. We will consider flexible working requests for all roles unless operational requirements prevent otherwise.
To find out more about Diversity and Inclusion at the BBC please click here.
Please note; If you were to be offered this role the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory
Required Experience:
Manager
Employment Type
Full-Time
