Senior Product Marketing Manager

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

About IPSD & LPSD

Caterpillars Industrial Power Systems Division (IPSD) and Large Power Systems Division (LPSD) designs tests and manufactures Cat and Perkins engines that power over 5000 applications including Marine Petroleum Industrial Applications Electric Generators and Locomotives. Caterpillars company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.

Job Summary:

A fantastic opportunity is available for a Senior Product Marketing Manager to join our global Sales Marketing Servicing & Parts (SMSP) Product Marketing team.

Product Marketing Managers sit at the intersection of Product Marketing Sales and Customer Success. As the Senior Product Marketing Manager you will act as the voice of the Large Engine Product Marketing team for a portfolio of diesel engines ensuring product road maps product strategy and new product development and product improvement programs deliver on critical customer requirements.

You will develop and defend market studies and business cases for product strategy and development projects to drive growth in new and existing segments and markets. You will then follow this through the Caterpillar New Product Introduction (NPI) process and supervise a team accountable for the launch to the market communicating the vision and value of the products through sales tools value messaging and marketing tactics. In this role you will also support the development of our future product strategies including electrification hybrids hydrogen technologies low carbon fuels and future emissions technologies.

What You Will Do:

• Serve as the companywide subject matter expert (SME) on our large engines (9L) across the 4Ps (product price place promotion) assisting functional groups and senior management in interpreting product insights and leveraging competitive analysis and market trends

• Lead the Sales & Marketing input into product road mapping & strategy development the NPI process and strategic initiatives through the creation and presentation of robust business cases and business development strategies aligned to customers and marketplace requirements driving profitable growth

• Partner with Strategy Market Insights Sales and Product teams to build a comprehensive and aligned strategic view of your products the markets and customers which we serve and the medium and longterm vision for growth

• Develop and oversee execution of the product Go to Market (GTM) plans pulling on wider marketing teams to ensure a successful product launch to the market

• Define and present recommendations for business development to senior management through commercial business cases to gain business commitment

• Translate customer and market requirements into actionable product requirements

• Enable effective selling by building and communicating compelling customer value propositions and threading these throughout the GTM plan and all sales tools

• Draft collaborate and influence multiyear product plans with strategy insights sales and product teams providing competitive analysis to support business planning

• Craft compelling product value propositions and unique selling points that set the product apart from the rest

• Brief the press public relations (PR) teams and internal groups on new products and services to be launched in the market

• Manage metrics dashboards and supporting management tools in place to monitor performance and develop processes to improve efficiency accuracy customer experience (CX) and accelerate adoption

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Strong market research skills with the ability to source verify and synthesize large amounts of customer voice into critical customer requirements. Experience of customer facing product strategy development or sales. Product management or technical marketing or sales expertise in IC engines.

Data Gathering & Analysis: Detailoriented with strong knowledge of data gathering and analysis tools techniques and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion goal or judgment. Discipline in documenting sources and validating the accuracy of data analysis by evaluating the pros and cons of data analysis methods used with ongoing evaluation of best practices of data gathering and analysis within the industry. Engagement with NPI processes and/or Six Sigma or other project management framework experience.

Strategic and Critical Thinking: Ability to accurately analyze situations and reach productive recommendations based on informed judgment. Identifies obtains and organizes relevant data and ideas assessing risks benefits and consideration of alternatives along the way. Knowledge of the importance of big picture thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Effective Communications: Excellent written and verbal communication skills with the ability to effectively transmit receive and accurately interpret ideas information and needs. Ability to translate customer requirements into technical requirements influence on recommendations and translate technical concepts into customer benefits to back up compelling value propositions.

Relationship Management: Open approachable attitude with the ability to establish and maintain collaborative working relationships with diverse stakeholders across functional groups channel partners customers vendors and peers.

Value Selling: Knowledge of the principles and practices for selling products technology and services; ability to provide overall product/service value and to differentiate support offerings that address clearly understood customer needs. Ability to quantify proposed costs benefits and value in customer terms.

Additional Information:

• Location: Seguin TX or Mossville IL. Officebased in Mossville/Seguin 5 days per week.

• Travel requirements approximately 25% annually.

• No relocation assistance is available

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment offhighway diesel and natural gas engines industrial gas turbines and dieselelectric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reducedcarbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to specific employer such as H L TN F J E O.#LI

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjobrelated knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to parttime employees

Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals Including minorities females veterans and individuals with disabilities are encouraged to apply.

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