Director of Digital Marketing
Director of Digital Marketing
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Job Description
Job Title:Director of Digital Marketing
Location:U.S. Remote preferred USbased time zones CST or EST
Company Description:
CYPHER Learning is leading the necessary disruption of learning platforms to unleash human potential with modern learning experiences. We exist to ignite lifelong learning passions through personalized engaging and limitless learning experiences for all giving L&D pros and educators more time to teach and train building human connection into everything we do and delivering tailored learning experiences that are meaningful and measurable. We are a fastgrowing company with a passion for education and technology.
Position Overview:
We are seeking an experienced and strategic Director of Digital Marketing to lead our global digital marketing initiatives. This role will drive the strategy execution and optimization of integrated campaigns across paid and organic channels to generate qualified leads nurture prospects and accelerate pipeline growth. The ideal candidate has a strong B2B SaaS background experience working with or within marketing agencies and deep fluency in digital media management applications and systems campaign orchestration and performance analytics. While this role does not include direct team management it requires effective collaboration with internal stakeholders and external agency partners to deliver measurable results at scale.
What youll do:
- Demand Generation Strategy:Develop and execute a comprehensive and efficient demand generation strategy targeting key buyer personas through digital channels such as paid search social display content syndication SEO email and ABM.
- Campaign Management:Lead endtoend campaign planning execution and optimization across platforms to deliver highquality MQLs and SQLs to Sales ensuring campaigns are performancedriven and ROIfocused.
- Pipeline Acceleration:Partner with stakeholders in Marketing Sales RevOps and thirdparty agencies to align lead scoring models improve funnel velocity and enhance the marketingtosales handoff process.
- Agency & Platform Coordination:Oversee execution and performance with agency partners and key platforms ensuring strategic alignment investment efficiency and consistent delivery across all paid and organic channels.
- CRM & Marketing Automation:Utilize platforms such as HubSpot Salesforce Google Analytics LinkedIn Campaign Manager and Clay to drive segmentation automation and personalized experiences across the customer journey.
- Performance Analytics & Attribution:Own marketing campaign KPIs and attribution frameworks. Monitor performance metrics analyze ROI and report on the contribution of digital initiatives to pipeline and revenue outcomes.
- Content & Messaging Alignment:Collaborate with Content and Product Marketing teams to ensure messaging is aligned to buyer journey stages industry pain points and brand positioning across all campaign touchpoints.
- Global Marketing Support:Work with regional teams to tailor strategies that resonate across markets supporting cultural relevance compliance and local activation of global campaigns.
Your Skills & Experience:
- Bachelors degree in Marketing Business Communications and/or a related concentration in digital media management is required
- MBA or advanced degree is a plus
- 12 years of progressive experience in digital marketing including at least 3 years in a demand generation leadership role within B2B SaaS
- Proven track record of delivering measurable pipeline and revenue growth through multichannel campaigns
- Experience working within or closely with marketing agencies
- Deep expertise in marketing automation CRM and analytics platforms
- Strong analytical mindset with the ability to convert insights into action
- Excellent project coordination and crossfunctional collaboration skills
- Experience with international or multiregion campaigns is a strong plus
- Clear and persuasive communicator with a collaborative resultsdriven approach
Preferred Skills:
- Proficiency with tools such as HubSpot Salesforce Clay Google Analytics LinkedIn Campaign Manager
- Familiarity with ABM personalization strategies and buyer intent tools
- Experience building attribution models and optimizing campaigns based on fullfunnel performance data
Our Values:
- Curiosity:Continues learning to stay agile and innovative.
- Connection:Embracing and celebrating our differences.
- Empowerment:Rewarding positive peoplecentric behaviors and decisions.
- Potential:Challenging status quo and pushing for whats possible.
- Impact:Making a positive impact for our clients and communities around the world.
Equal Employment Opportunity
At CYPHER Learning we believe diversity is essential to innovation and progress. We are committed to creating a workplace where individuals of all backgrounds identities and experiences are respected included and empowered to thrive. Our culture is built on connection curiosity empowerment potential and impactand we know that these values are only fully realized when everyone has a seat at the table.
CYPHER Learning is proud to be an Equal Opportunity Employer. We make all employment decisions based on merit qualifications and business needswithout regard to race color religion sex sexual orientation gender identity or expression age national origin disability veteran status genetic information or any other protected status under applicable law.
As a global remotefirst company we embrace flexibility and accessibility in every aspect of how we work. If you require a reasonable accommodation during the application or interview process please contact our People team at We are committed to providing an inclusive and equitable experience for every candidate.
Required Experience:
Director
Employment Type
Full-Time
