Global Marketing Communications Manager, GI/PC
Global Marketing Communications Manager, GI/PC
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 100800 - 151200
1 Vacancy
Job Description
Job Description Summary
Global Marketing Communications fosters purchase intent and retention by developing an external communications strategy with differentiating engaging content for customers across their journey by persona and region. The role is responsible for developing messaging and testing it to ensure resonance. Focus areas are new product introductions digital marketing content marketing collateral creation advertising and exhibits/event support. This person develops and implements creative tools/techniques enabling sales execution and market acceptance of new products and business initiatives. They work closely with global and regional marketing and product management leaders to contribute to and execute Marketing Communication strategies for key products regions and/or program. Emphasis is placed on measuring their business impact and effectiveness.Job Description
Roles and Responsibilities:
Lead Marketing Communications plan implementation. Manage outside vendors and budget. Track progress of programs and report results to marketing. Tie programs to key business metrics. Uses some judgement to propose new innovative approaches.
Develops and manages content and creative for distribution across on and offline channels.
Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force.
Collaborate with peers to help ensure consistency of approach and integration of best practices.
Integrate GE Public Relations and Internal Communications into planning as appropriate.
Ensure adherence to corporate branding.
Experience working in a regulated industry and ability to align closely with finance regulatory and legal to ensure compliance.
GEHC ONLY Develops and manages content and creative for distribution across on and off line channels
Required Qualifications:
Demonstrated experience to develop engaging innovative and creative content addressing complex challenges that drive customer behavior brand preference and customer retention.
Ability to work across multiple levels (including executive level) functions and regions; clearly communicate complex information in an easytounderstand manner; ability to deliver messaging effectively verbally and in writing.
Experience in managing a Marcom budget soliciting vendor proposals and cost estimates and tracking and managing costs with vendors.
Experience in developing digital platforms & organizing online events; paid and organic social media communications including monitoring success with KPIs.
Experience with photo/video shoots planning and editing
Project management skills.
Balance of technical and marketing knowledge and skills.
Experience working in and navigating a matrixed environment.
English fluency in both written and verbal communications
Bachelors Degree
6 years experience in advertising or marketing
Desired Characteristics:
Strong oral and written communication skills. Ability to document plan market and execute programs. Project management skills.
Curious creative selfstarting approach
Innovation develop new ideas through collaboration and execute on creative ideas
Analytical and process skills
Team oriented ability to work well with diverse crossfunctional teams
Content marketing and marketing automation experience
Healthcare (preferably medical device) product experience and industry acumen
Customercentric and serviceoriented attitude.
Bachelors degree in advertising Journalism Marketing or IT
8 years experience in marketing advertising or in digital marketing
Knowledge of office marketing automation technical and digital tools such as Microsoft Office Marketo Sitecore or AEM Google Analytics Adobe Analytics Widen and content management platforms
Additional Information
GE HealthCare offers a great work environment professional development challenging careers and competitive compensation. GE HealthCare is anEqual Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID19 some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
Required Experience:
Exec
Employment Type
Full-Time
