Director of Marketing - Assisted Living
Director of Marketing - Assisted Living
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$ 90000 - 90000
1 Vacancy
Job Description
Soar Higher with Jaybird Senior Living Were Hiring a Remote Director of Marketing!
Are you a strategic storyteller with a passion for purposedriven marketing Do you dream in bold campaigns data dashboards and brand buzz If youre ready to lead with heart and hustle its time to join a team where your talents can truly take flight.
At Jaybird Senior Living we dont just manage communitieswe create experiences worth remembering. Were growing fast and looking for a Director of Marketing whos equal parts visionary and doer ready to elevate our brand boost occupancy and build meaningful connections across the Midwest and beyond.
Why Youll Love Being a Jaybird
- A Culture That Clicks Rooted in compassion integrity and innovationwe show up for our residents and each other with red carpet treatment every day.
- Creative Freedom Youll build and lead innovative campaigns across digital and traditional channels turning strategy into results.
- Powerful Partnerships Collaborate with dynamic sales operations and design teams who love a good brainstorm and even better execution.
- Real Impact Your work fuels community growth supports families and brings joy to thousands of seniors.
What Youll Be Doing
- Charting the Course Design and execute bold datadriven marketing strategies that align with Jaybirds mission and occupancy goals.
- Building the Brand Lead storytelling campaign development and brand management to create a consistent compelling voice across all communities.
- Fueling Lead Gen Create and optimize digital and traditional marketing effortsSEO PPC direct mail eventsto drive inquiries and moveins.
- Empowering the Flock Partner with sales teams and community leaders to strengthen marketing integration and improve conversion rates.
- Telling the Story Capture and amplify the resident and community experience through powerful content and PR opportunities.
- Measuring What Matters Use analytics KPIs and market research to guide decisions and continuously improve ROI.
What You Bring to the Nest
Experience That Soars 5 years in marketing (3 in a leadership role) ideally in senior living healthcare or hospitality.
Digital KnowHow Strong knowledge of digital marketing strategy tools and trendsplus the traditional tactics that still move the needle.
Brand Brilliance You know how to build a brand that resonates and inspires.
Analytical Talons You love the numbers and use them to refine retool and retarget.
People Power Youre a motivating leader and a collaborative partner.
A Heart for Seniors You believe in creating exceptional experiences for older adults and those who care for them.
The Perks That Matter
- Competitive salary and bonus opportunities
- Health dental vision disability and life insurance
- 401(k) with match
- Paid time off and flexible hours
- Employee assistance program and ondemand pay
- Career growth opportunities in a fastgrowing company
The Minnesota Equal Pay for Equal Work Act requires employers in the state of Minnesota to disclose the following information. If the position applied to is not located in Minnesota the following information may not apply. The base range represents the low and high end of the pay range for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to location experience and performance. The range listed is just one component of our total compensation package for employees. Other rewards may include annual bonuses short and longterm incentives and programspecific awards. In addition we provide a variety of benefits to employees including medical dental and vision insurance coverage disability insurance 401(k) with match paid time off (PTO) Flexible hours for better worklife balance Employee assistance program ondemand pay.
Required Experience:
Director
Employment Type
Full-Time
