Specialist, Campaign Planning & Tagging

Job Description

Specialist Campaign Planning & Tagging

Our Human Health divisionhas anambition to improve patient and business outcomes around the world through digital data analytics and ability to navigate our commercial model around the external environmental shifts and internal changes to our portfolio using these strategic capabilities will be key to our commercial success and decide how we fulfil our ambition.

Within our Customer Experience Excellence Hub (CEE) organization we are delivering a seamless experience for our customers through omnichannel datadriven marketing principles and by driving standardization and excellence across the organization.

You will leverage a variety of data sources including but not limited to customer content channel and web data to develop analyses to drive actionable insights and help make sound business decisions. You will work with Managers Senior Managers and other analytics leaders to design and develop advanced analytics projects and solutions improve analytics operational efficiency explore new data sources and new ways of developing advanced analytics solutions and be involved in adhoc digital analytics projects for the CEE team in India and worldwide.

Primary Responsibilities

Responsible to identifying areas of standardization as the E2E team onboard new capabilities that support data driven marketing discipline. Proficiency in omnichannel marketing by demonstrating expertise in executing and measuring omnichannel marketing campaigns for pharmaceutical products.

• Understanding of the pharmaceutical industry including knowledge of regulations compliance and ethical considerations specific to pharma marketing. (Good to Have)

• Can develop cohesive marketing plans that leverage multiple channels to deliver a seamless customer experience that is measurable and optimizable inflight.

Understand the importance of resultsdriven performance marketing:

• Experience with creating executing and enhancing marketing campaigns across digital platforms. A strategic thinker with strong analytical capabilities who can drive growth through datainformed decisions and innovative marketing optimizations.

• Ability to analyse data and insights to understand customer behaviour measure campaign performance and identify areas for optimization focusing on measurable outcomes and maximizing ROI.

Excellent verbal and written communication skills with the ability to collaborate effectively with crossfunctional teams

• Comfortable facilitating workshops and training sessions to educate internal teams on omnichannel marketing strategies guidelines and best practices.

• Collaborate with crossfunctional teams (marketing analytics IT etc.) to align omnichannel initiatives with clear concise communication while actively listening to stakeholders to understand their needs and concerns.

• Upskill the use of campaign measurement framework known as Objective Goal Strategy Measurement and Action (OGSTMA) across Global Franchise Marketing teams and HHICO

• Understand tagging and taxonomy and their purpose to create feedback loops from execution to strategy and to optimize and analyse campaigns.

Ability to adapt to a changing landscape and come up with creative solutions for enhancing the omnichannel executions and customer experience.

• Ability to develop engaging scaling strategies and trainings that stands out and increase adoption of omnichannel standards.

• Meticulous attention to detail in planning executing and monitoring.

Qualifications

• Strong problem solving business analysis and quantitative skills.

• Eye for process optimization and operational excellence

• Basic understanding of campaign planning and management (Tagging Briefing Publishing & Optimization)

• Previous handson experience with Adobe products highly valuable (Adobe Workfront Adobe Experience Cloud)

• Familiar with both structured and unstructured data

• Technical soundness with the ability to connect the dots and articulate and effective data story to leadership teams and key stakeholders.

• Understand basics of CRM database concept web tagging data warehousing cloud environment (AWS) data architecture and ETL

• Hands on coding experience in Python/ R and SQL are good to have.

• Detail oriented and commitment to producing highquality work and maximizing resources while meeting deadlines

• Positive attitude professional courteous demeanor strong work ethic and ability to collaborate in a constructive manner with others in a dynamic working environment.

• Always curious and asking questions that would improve customer experience and engagement.

• Ability to present work logically and clearly.

• Ability to take initiative and work on multiple tasks simultaneously.

• Digital media customer/ omnichannel analytics journey orchestration experience is a plus

• Ability to work in a Global role as a part of ONE Team with multimarket solutions rollout and scaling exp.

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