Director, Media Planning - Oncology Specialization
Director, Media Planning - Oncology Specialization
Posted on :
04-05-2025
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1 Vacancy
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Job Description
About Klick Health
Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And were still growing fast even after two decades. What does that mean for you As Klick experiences exponential growth yearoveryear so do the people who help make it happen. Because were constantly evolving and changing we invest in talent early and often to develop future leaders at all levels. Were one of the countrys Top 10 Great Workplaces 10 Most Inspiring Cultures Best Workplace for Innovators Best Managed and Fastest Growing. We know that career paths are seldom simple and straightforward. And thats an asset. If you feel like youd be a good fit for this role we encourage you to apply and take the first steps to starting your career journey at Klick!
Job Details
The Director Media Planning with an oncology specialization at Klick Health is a senior leader responsible for defining and driving oncologyfocused media strategies across multiple brands and client engagements. This pivotal role requires an expert in digital health and oncology marketing who can build longterm media roadmaps tailored to the unique needs of cancer therapies patient journeys and healthcare professionals. As a strategic advisor you will work across internal teams and external clients to ensure all media solutions are visionary measurable and grounded in a deep understanding of oncology trends and regulations.
You will lead the development of oncologyspecific media best practices oversee crosschannel media planning for complex cancer brands and cultivate strategic partnerships that enhance our ability to deliver exceptional results in this fastevolving therapeutic area.
Key Accountabilities:
- Oncology Thought Leadership: Define longterm forwardthinking media strategies that address the distinct needs of oncology patient populations clinical pathways and healthcare professional engagement.
- Strategic Vision and Roadmap Development: Create communicate and oversee the implementation of media roadmaps for oncology accounts aligning with brand goals and market opportunities.
- Market Mastery: Maintain expertise on oncology treatment categories competitive landscapes clinical advancements and digital media innovations relevant to cancer care marketing.
- CrossBrand Leadership: Direct the media strategy across multiple oncology brands within client portfolios ensuring consistency synergy and bestinclass media performance.
- Media Innovation: Identify and champion oncologyrelevant emerging platforms technologies and tools (e.g. programmatic buying for oncology audiences endemic cancer sites patient advocacy partnerships).
- Process and Platform Excellence: Lead the development of media processes tools and templates that optimize efficiency effectiveness and regulatory compliance specific to oncology campaigns.
- Optimization and ROI Focus: Work closely with media planners SEM experts and the Analytics Practice to continually optimize oncology media programs and demonstrate quantifiable ROI.
- Client and Partner Advocacy: Act as a senior oncology media advisor to clients and cultivate highvalue partnerships with oncologyspecific publishers data providers and media platforms.
- Mentorship and Team Leadership: Mentor senior and midlevel media staff providing strategic oversight and guidance to elevate the oncology media practice.
Skills and Experience:
- 8 years of experience in digital media planning with significant specialization in oncology or pharmaceutical sectors.
- Deep knowledge of oncologyspecific marketing challenges regulatory considerations and strategic communication needs for both DTC and HCP audiences.
- Demonstrated success in defining and implementing oncologyfocused media roadmaps at a crossbrand or enterprise level.
- Expertise across all digital media channels (Display Search Social Video Programmatic) with a strong grasp of oncologyrelated platform opportunities and best practices.
- Proven ability to lead crossfunctional teams and influence senior client stakeholders particularly in highly regulated oncology contexts.
- Experience working with healthcare data management platforms adserving technologies and digital attribution models in the oncology space.
- Strong strategic and analytical mindset with an ability to translate oncology insights into actionable media strategies.
- Excellent verbal and written communication skills tailored for complex technical oncology topics.
- Awardwinning or industryrecognized contributions to oncology or healthcare media planning are a plus.
Education and Experience:
- Education: Bachelors Degree in Marketing Communications Advertising Healthcare Administration or a related discipline required; advanced degree preferred.
- Experience: Minimum of 8 years in digital media planning with at least 4 years focused specifically on oncology brands or healthcare agency leadership.
#LIHybrid #LIJP1
Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds perspectives and skills. We strongly encourage members of historically underrepresented communities to apply including Black people Indigenous peoples and other people of colour people with disabilities people from gender and sexually diverse communities and people with intersectional identities.
Were also committed to developing an inclusive barrierfree recruitment process and work environment. Should you require any accommodation please contact us at and we will work with you to meet your accessibility needs and ensure you have a positive experience.
Required Experience:
Director
Employment Type
Full-Time
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