Job Description Summary

The Global Product Marketing Manager for the Portrait Ecosystem is responsible for the definition and execution of the marketing plan for a series of New Product Introductions and the platform transition. The Portrait ecosystem product roadmap introduces a transformational IoMT architecture to monitoring that can help our customers globally reach better patient outcomes. Along the product roadmap the ecosystem will create new market and product portfolio opportunities for Monitoring Solutions based on market insights and technology trends in coordination with Product Management and Region Product Marketing. This leader identifies and develops opportunities for growth and market share gain while creating a global product/portfolio strategy including new product launches product positioning and current portfolio lifecycle marketing.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition turn ideas into worldchanging realities and join an organization where every voice makes a difference and every difference builds a healthier world. The position is and can work remotely.

Job Description

Roles and Responsibilities

• Performing clinical and industry trend analysis market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.

• Quantifying and prioritizing market opportunity.

• Collecting and prioritizing product introduction and improvement recommendations and analyzing competitive landscape.

• Identifying budget requirements to ensure proper execution

• Orchestrating research to assess market and customer environments and to discover unmet needs buying cycles and personas. Identifying customers clinical and economic needs values and desired benefits.

• Building a global market requirements document that prioritizes customer segments and business opportunities.

• Identifying and assessing market and distribution risks and developing a plan to mitigate those risks.

• Working with Region Product Marketing Product Management Engineering and Global Design to provide input to the product development roadmap and to develop test and prototype new product ideas.

• Working with Region Product Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty share of wallet and retention. Collaborating with Product Management to include these programs on product roadmaps.

• Developing a plan and budget for evidence generation to support selected NPIs and installed base products.

• Developing inputs to support business cases for NPI (incl. target pricing) and product positioning

• Defining brand (naming & trademarks) value proposition(s) and competitive positioning claims roadmap for new and existing products.

• Interviewing professional societies and advocacy groups to identify and select KOLs for thought leadership and awareness building. Supports development of regional KOLs in collaboration with Regional Product Marketing.

• Building and executing global product launch plans including value proposition segmentation / positioning target pricing awareness & advocacy strategies channel strategy and sales enablement (in coordination with Regional Product Marketing).

• Coordinating development of marketing assets and product training materials (in cooperation with Marketing Services).

• Developing programs that improve the customer experience of the installed base in support of installed base retention.

• Utilizing Gold Standard marketing practices and skills to develop a global marketing plan (portfolio management marketing strategy customer segmentation and targeting positioning and value proposition development message and market assets development etc.) to grow global orders and share alternatively to support annual business objectives). Ensures regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix.

• Collaborating with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective.

• Developing and managing budget needed to execute marketing plan and ensure timely implementation of programs in marketing plan.

Required Qualifications

• Bachelors Degree in Marketing Business Administration or related field.

• Minimum of 8 years experience in marketing product marketing or related field.

• Minimum 3 years experience and acumen in Patient Monitoring in the MedTech industry.

• Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy.

• Potential to travel up to 20% of the time with appropriate notice.

Desired Characteristics

• MBA or Masters degree in Marketing Business Administration or related field.

• 9 years experience in marketing product marketing or related field.

• Deep marketing expertise in market & customer insights product commercialization and branding.

• Experience in new market creation & gotomarket.

• Experience in a large matrixed environment.

• Digital marketing strategy and implementation experience.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus and drive ownership always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into worldchanging realities. Our salary and benefits are everything youd expect from an organization with global strength and scale and youll be surrounded by career opportunities in a culture that fosters care collaboration and support.

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#LIREMOTE

For U.S. based positions only the pay range for this position is $141600.00$212400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills qualifications experience and location. In addition this position may also be eligible to earn performance based incentive compensation which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package including not but limited to medical dental vision paid time off a 401(k) plan with employee and company contribution opportunities life disability and accident insurance and tuition reimbursement.

Additional Information

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID19 some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Application Deadline: May 09 2025