Social and Influencer Lead
Social and Influencer Lead
Posted on :
03-05-2025
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1 Vacancy
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Job Description
About Poppy Barley
Poppy Barley is a Canadian brand rethinking every step of the fashion industryfrom design to factory relationships to shopping experience. We create luxury sustainable products at fair prices while being driven by our commitment to do better for people and the planet. Join our team of exceptional people for a chance to get creative experiment have an impact and raise the bar together.
Your Purpose
The Social and Content Lead is the creative mastermind behind Poppy Barleys social media strategy. Youll conceptualize create and execute content and influencer/affiliate strategies that drive business and align with company priorities. Youll tell stories that contribute to brand resonance which in turn drives store and ecommerce growth. Youll create meaningful content and UGC partnerships and think creatively on how to grow and elevate the Poppy Barley brand.
Your Responsibilities
Social Media
- Develop and implement a cohesive social media strategy tailored to Instagram TikTok Substack and the Poppy Barley blog including the development of the content calendar planning assets and scheduling posts.
- Create engaging and platformspecific content including shortform videos stories posts and newsletters. Maintain a consistent brand voice and aesthetic across all platforms aligned with our brand guidelines.
- Translate marketing campaign briefs provided by the Marketing Brand Manager to social strategies that align with campaign objectives.
- Engage online communities by responding to comments messages and inquiries promptly. Monitor user engagement and feedback to inform content and strategy adjustments.
- Active social media monitoring and publishing including on weekends.
- Analyze social KPIs weekly and monthly (follower growth engagement rate reach saves shares) and recommend optimizations for future content and community initiatives.
- Maintain knowledge of social media industry trends identifying new channels and evolving best practices.
Content Creation
- Conceptualize and create video and reels for use on social media and paid media channels.
- Design assets for social media posts and stories aligned with visual brand guidelines.
- Support event activations popups or inperson experiences with social content coverage.
- Capture and edit inhouse photography and video for social use and potential inclusion on other channels: website emails instore screens etc. Support seasonal photoshoots (external photographer) through shotlist development with the Marketing Brand Manager with a strong focus on social needs.
Influencers and Affiliates
- Lead influencer strategy gifted partnerships and implementation of UGC creation to support achieving the visual direction for social media.
- Identify recruit and onboard new influencer partners to further drive program expansion and contribute to the companys inclusion and diversity commitments.
- Develop and manage affiliate strategies and platforms (e.g. Impact LTK) to recruit activate automate maintain and reactivate affiliate pipelines to drive affiliate revenue.
- Monitor success and make recommendations for affiliate program growth.
- Work closely with the Marketing Brand Manager to identify layers of paid influencer and affiliate marketing on top of current marketing campaigns.
- Sourcing outreach negotiations and contract development for all paid influencer and affiliate partnerships.
- Oversee budgets invoicing and payments for partnerships. Measure budget to revenue projections and other KPIs.
- Maintain knowledge of influencer and affiliate industry trends including new partners tactics tools and competitor trends
Key Performance Indicators
- Social channel growth engagement reach impressions
- Affiliate program revenue CPA ROI
Your Background
- 35 years of social media management experience.
- Proficiency in Canva Adobe Creative Suite or similar tools for social content creation.
- Handson experience managing and growing brand social accounts.
- Comfortable with inhouse photography light video editing and mobilefirst content creation.
- Strong organizational skills can manage multiple channels and projects at once.
- Experience with influencer/affiliate platforms (e.g. LTK Impact) is an asset.
- Experience writing clear engaging and authentic copy for social media.
Your Strengths
- Passion for community and storytelling you love identifying what makes audiences tick and delivering meaningful content with a focus on impact.
- Creatively and visually led you have a keen eye for design and understand how to elevate a brand through content creation and partnerships.
- Growth mindset you think strategically and align your plans to business goals and think of creative new ways to grow the brand.
Everything Else
- All hands on deck: this is a collaborative rollupyoursleeves kind of team and were looking for someone whos ready to jump in wherever needed to get the job done.
- From time to time this may include physical tasks such as lifting boxes working in stores or supporting in the warehouse during busy periods or campaign launches.
Benefits:
- Participation in an extended health and dental benefits package
- Employer RRSP matching up to $10000 per year
- Hybrid (home/office) work schedule and flexibility in hours
- Discounts on our awesome product
- Great coworkers a fun working environment and opportunity for growth within the company
To apply submit a resume and cover letter by Friday May 9th.
We thank all applications for taking the time to apply. Only those selected for an interview will be contacted.
Poppy Barley is an equal opportunity employer and is passionate about creating an inclusive workplace. We are committed to fostering diversity in age gender identity race sexual orientation physical ability ethnicity and perspective.
Employment Type
Full-Time
Key Skills
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