Director of Integrated Marketing Strategy
Director of Integrated Marketing Strategy
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Salary Not Disclosed
1 Vacancy
Job Description
Summary
The Director of Integrated Marketing Strategy is critical in shaping and executing marketing strategies for Limelight Hotels and The Little Nell Hotel Group under Aspen One. This role will be responsible for developing both shortterm tactical plans and longterm strategic initiatives to enhance brand presence drive market penetration and achieve business goals. A major focus is seamless collaboration with the Field Marketing team and shared services groups to deliver cohesive and highimpact marketing campaigns. This position reports to the VP of Marketing.
The budgeted salary range for this position is $100000 $150000. Actual pay will be dependent on budget and experience all our salaried roles are eligible for bonus.
Job Posting Deadline
Applications for this position will be accepted until May 5 2025.
Essential Job Functions
- Lead the development and execution of Aspen Hospitalitys integrated marketing campaign calendar across all channels covering new hotel openings and existing properties
- Ensure campaign alignment with brand objectives business goals sales strategies and revenue targets
- Create and maintain a comprehensive gotomarket (GTM) roadmap outlining key milestones deliverables and timelines for successful market entry and brand positioning
- Collaborate with hospitality leadership shared services and revenue teams to define strategic marketing priorities and objectives
- Develop detailed campaign plans decks and documents for all properties in partnership with internal and external teams
- Partner with digital teams to coordinate advertising email marketing website initiatives and other digital opportunities aligned with brand and campaign goals
- Support the VP of Marketing in shaping brand positioning in both established and emerging markets maintaining consistency with luxury community and customer engagement pillars
- Drive brand awareness guest loyalty and market growth through targeted campaigns strategic partnerships and innovative marketing approaches
- Develop market strategies that balance local relevance with global brand standards targeting highnetworth individuals and key luxury segments
- Serve as the primary liaison between Aspen Hospitality Marketing and Shared Services teams to identify opportunities to enhance processes and workflows
- Lead the strategic briefing process ensuring all creative briefs are complete clearly understood and aligned with campaign goals and workback calendars
- Foster collaboration with creative teams to develop impactful content aligned with marketing objectives
- Report on Budget allocation usage forecast budgets and budget gaps
- Other duties as assigned
Qualifications :
Education & Experience Requirements
Education & Experience Requirements
- Bachelors degree in Marketing or related field preferred
- 7 years of integrated marketing experience preferably within the luxury hospitality industry
Knowledge Skills & Abilities
- Proven experience leading multichannel marketing strategies and gotomarket campaigns Strong crossfunctional collaboration skills and experience working with creative digital and revenue teams
- Exceptional project management communication and organizational skills
- Ability to thrive in a fastpaced dynamic environment with a focus on innovation and excellence
- Proven ability to lead develop and mentor teams and individuals to drive performance engagement and professional growth
- Ability to think longterm and formulate strategies to drive the business forward
- Ability to delegate tasks effectively empowering teams while maintaining accountability
- Ability to earn trust and respect from project stakeholders and influence decisions that need to be made to make the project successful
- Skilled in managing relationships with both internal and external stakeholders
- Ability to work effectively with different departments to achieve business objectives
- Proficient knowledge in developing and executing business strategies that align with the companys longterm goals
- Proficient knowledge of budgeting forecasting and managing financial performance
Additional Information :
Work Environment & Physical Demands
Ability to stand type and sit at desk/computer for most of the work shift executing repetitive movements
No adverse or hazardous conditions
Not required but preferred to be able to occasionally lift push or pull 25 lbs. individually or with assistance
Benefits
This position is categorized as a regular fulltime position eligible for the following benefits:
Enrollment dates differ across the various programs.
Health Dental and Vision Insurance Programs
Flexible Spending Account Programs
Life Insurance Programs
Paid Time Off Programs
Paid Leave Programs
401(k) Savings Plan
Employee Ski Pass and Dependent Ski Passes
Other company perks
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One Aspen Snowmass Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process please contact Human Resources at.
This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties responsibilities and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.
Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One inclusion equity and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience we embrace and celebrate the unique experiences perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the everevolving world of work. Aspen One strives to foster an environment where our employees feel respected valued and empowered and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.
For an overview of Aspen One Companys benefits and other compensation visit One participates in EVerify.
EVerify & Right to Work Poster
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
