Digital Marketing Specialist (7-month replacement / Mid-August 2025) (English version)

Digital Marketing Operations Specialist 

7month replacement / MidAugust 2025 

The Digital Marketing Operations Specialist is responsible for the execution implementation and optimization of marketing campaigns across digital platforms. This role focuses on ensuring that marketing automation systems and tools are effectively utilized to support the broader marketing strategy. The specialist works closely with marketing teams to ensure campaigns are launched and tracked accurately while continuously optimizing for performance. 

Key Responsibilities: 

Campaign Execution and Management: 

• Set up execute and manage digital marketing campaigns (email social media) in marketing automation platforms. 
• Ensure timely delivery of marketing materials across various channels. 
• Monitor and report on campaign performance making realtime adjustments as needed. 

Marketing Automation: 

• Implement and manage marketing automation workflows ensuring accuracy in segmentation lead scoring and customer journey flows. 
• Work with CRM systems to maintain uptodate contact data and ensure integration between platforms. 
• Support the creation and automation of email marketing campaigns ensuring they align with audience segments and business goals. 

Social Media Monitoring & Execution: 

• Build the social media calendar and posts  
• Monitor social media accounts track engagement metrics and escalate key insights to relevant stakeholders. 
• Respond to and engage with online communities in a timely and brandappropriate manner. 

Data Analysis & Reporting: 

• Track analyze and report on the performance of campaigns using tools such as Google Analytics social media analytics and marketing automation dashboards. 
• Provide insights and recommendations for optimization based on performance metrics. 
• Maintain accurate records of campaign schedules and results. 

Collaboration: 

• Work with content creators designers and other marketing team members to ensure consistent branding and messaging across all channels. 
• Coordinate with sales teams to ensure alignment between marketing and customer experience. 

Platform Management: 

• Oversee the use of marketing automation tools (Hubspot) and maintain best practices for automation processes. 
• Ensure that digital marketing platforms are uptodate functioning properly and integrated with other systems (CRM). 

Qualifications :

The ideal candidate: 

• Bachelors degree in marketing communications business or related field. 

• 2 years of experience in digital marketing marketing automation or a similar role. 

• Proficiency in marketing automation platforms (HubSpot Marketo Pardot) and CRM tools (Salesforce etc.). 

• Experience with social media management tools (Hootsuite Buffer Sprout Social). 

• Strong knowledge of digital marketing concepts including email marketing paid advertising and SEO/SEM. 

• Excellent organizational and project management skills with attention to detail. 

• Analytical mindset with experience in reporting and data analysis. 

• Ability to work independently and collaboratively in a fastpaced environment.

• Bilingual Fluent in English and French both spoken and written

• Hybrid working model 3 days in the office Tuesday to Thursday.  

Preferred Skills: 

• Familiarity with HTML/CSS for email and landing page customization. 

• Basic understanding of Google Analytics and Google Tag Manager. 

• Experience in A/B testing and campaign optimization techniques. 

Additional Information :

Whats in it for YOU

• Flexible work hours and hybrid working model #LIHybrid 
• Flex days paid between Christmas and New years 
• An additional day off for your birthday 
• Full competitive benefits package 
• Significant discount on your Montreal transit pass 
• Learning and growing through multiple cuttingedge projects and clients 

Averna is committed to employment equity and to encouraging diversity and inclusion. We are pleased to consider all qualified applicants for employment regardless of race color religion sexual orientation gender national origin age disability veteran status or any other legally protected status. 

Remote Work :

No

Employment Type :

Fulltime