B2B Lifecycle Marketing Advisor

The B2B Lifecycle Marketing Advisor supports the of various marketing campaigns throughout the B2B lifecycle from acquisition through retention and crosssell. This role will be responsible for executing direct marketing campaigns for Evernorth commercial employer and health plan prospects and clients while demonstrating Omnichannel marketing expertise including inbound/outbound orchestration across paid/owned/earned channels with an audiencecentric focus on digitalfirst. This individual will effectively collaborate with key partners across Marketing and Sales Strategy/Enablement through the planning activation measurement and reporting of campaigns.

Key Roles/Responsibilities:

Define the plan for assigned B2B lifecycle campaigns across Evernorth prospect and client audiences working with internal marketing stakeholders and vendor partners where appropriate

Coordinate with key resources as they fulfill on the direct marketing campaign and the respective tactics

Document the responsibilities of various functions during campaign planning and

Serve as a trusted resource to Evernorth business marketers and matrix partners across Marketing COEs. Solicit feedback for improvement and share programmatic results.

Work with marketing analytics to measure campaign performance analyze results and recommend pivots based on results

Optimize campaign budget by delivering on or underbudget and communicate status to key stakeholders

Provide recommendations for improving campaigns.

Partner to determine demand generation program metrics and how to measure against objectives to gauge success

Communicate with and educate stakeholders about demand generation programs

Advocate for testing and optimization championing datadriven risk taking by demand generation marketers

Success Metrics:

Pipeline/revenue optimization velocity quality conversion

Target audience engagement impact

Program campaign and tactic performance

Operational efficiency

Database growth/health

Database readiness to execute programs with personalization

Ideal candidates will offer:

Bachelors degree ideally in marketing or business or equivalent and relevant work experience

57 years of experience in B2B Marketing program planning management and .

4 years of experience working on digital marketing and direct marketing teams and supporting programs to drive revenue

Digital Marketing Tools & Automation (Adobe Suite; Demandbase)

Content Management

Strategic Planning

Project management with strong communication skills

Strong analytical abilities / Problem Solver Ability to think objectively

Team Player mentality

Ability to work from a Cigna Group office 3 days a week as directed by the business

About Evernorth Health Services

Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobaccofree policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama Alaska Arizona Arkansas Delaware Florida Georgia Hawaii Idaho Iowa Kansas Maryland Massachusetts Michigan Nebraska Ohio Pennsylvania Texas Utah Vermont and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances.