Senior Director US Aficamten Customer Experience Patient Solutions Strategy Marketing Lead
Senior Director US Aficamten Customer Experience Patient Solutions Strategy Marketing Lead
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$ 276000 - 305000
1 Vacancy
Job Description
Cytokinetics is a latestage specialty cardiovascular biopharmaceutical company focused on discovering developing and commercializing firstinclass muscle activators and nextinclass muscle inhibitors as potential treatments for debilitating diseases in which cardiac muscle performance is compromised. As a leader in muscle biology and the mechanics of muscle performance the company is developing small molecule drug candidates specifically engineered to impact myocardial muscle function and contractility.
We view our employees as the unequivocal ingredients to success. Each and every employee is an integral member of the Cytokinetics team contributing to our shared goal of improving lives. While expectations of our employees are high there is an equal commitment to ensuring that contributions are recognized and rewarded. We seek exceptional individuals to join us in our mission to develop potential medicines to improve the healthspan of people with cardiovascular and neuromuscular diseases of impaired muscle function.
The Senior Director US Aficamten Customer Experience & Patient Solutions Strategy Marketing Lead will report directly into the Vice President of US Aficamten Marketing and will be a critical member of the Marketing Leadership Team. This colleague will be responsible for driving the development and of the U.S. strategy to ensure a seamless experience for HCPs and Patients and will work closely with a broad array of US stakeholders including Global Access and Value Patient Support Sales Operations.
The Senior Director must have the ability to contribute strategically as a thought partner with the VP of Marketing and VP of Customer Experience and Insights but also work independently as a strategic leader and flawlessly execute the tactical plan. It is imperative that this person drive performance and marketing excellence through partnership and collaboration.
Responsibilities
Lead the development and overarching differentiated customercentric strategy for US Aficamten Access Integration inclusive of the HCP and Patient Customer Experience and Payer Pull through plans and ensure alignment across all key stakeholders
Lead development and of a comprehensive launch plan to ensure broad reaching awareness of patient support services and access landscape
Partner closely with Treatment Experience Team HCP and Patient Marketing Team Leads as well as Sales Leadership to ensure strong executional plans are in place at launch; act as brand steward ensuring Access Integration brand strategy is at center of all promotional efforts
Partner with Patient Marketing and Treatment Experience teams to develop implement and monitor patient adherence strategy to ensure adherence and persistency is at or above established internal metrics
Coordinate closely with Omnichannel marketing lead to build effective customer engagement ecosystem
Develop and track metrics to measure and ensure success of treatment experience and marketing/promotional programs
Develop budgets and develop/track metrics to ensure success of programs
Work closely with Value/Access to impact the longterm strategies based on the market trends and competitive environment
Partner with market research and analytics to develop customer insights to inform decisionmaking in support of strategy
Liaise closely with Legal Regulatory and Compliance to execute brand tactics efficiently and compliantly
Qualifications
15 years of pharmaceutical experience with focus on US marketing
Deep experience in Patient Access/Patient Services and Payer landscape required
Recent US Launch experience strongly preferred
3 years managing/leading a team and developing talent
Bachelors Degree is required; MBA or other advanced degrees is preferred
Demonstrated ability to develop marketing strategy and execute/measure campaigns
Pharmaceutical sales and/or sales management a plus
Strong understanding of legal and regulatory environment in pharmaceutical promotions pharma industry guidelines and other compliancerelated issues
Highlevel strategic thinking with the ability to translate customer insights into actionable marketing strategy
Proven selfstarter able to work independently able to handle full workload across multiple projects
Collaborates seamlessly across functions to build effective working relationships and align on strategy and .
High level of selfawareness and understanding of the importance of selfmonitoring behavior for continuous improvement
Strong analytical and critical thinking skills demonstrated ability to be a proactive thinker and to embody a solutionoriented mindset
Demonstrated success working collaboratively in a complex matrix environment and building sustainable and collaborative relationships with internal and external customers
Ability to articulate and convey complex data and information concisely to internal and external stakeholders
Excellent written and verbal communication skills
In the U.S. the hiring pay range for fully qualified candidates is $276000 $305000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region jobrelated knowledge skills and experience among other factors.
Our passion is anchored in rigorous and diligent scientific and clinical approaches to the discovery and development of novel mechanism therapeutics. With gratitude for the commitments and convictions of our employees who are inspired by the courage of patients we aim to serve we believe Cytokinetics will continue to be a pioneering valuesdriven sustainable fully integrated biopharmaceutical company.
Pay Range:
In the U.S. the hiring pay range for fully qualified candidates is $276000 $305000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region jobrelated knowledge skills and experience among other factors.Our employees come from different backgrounds and we celebrate those differences. We are looking for the best candidates for our open roles but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at Cytokinetics and believe you can add value to our team we would love to hear from you.
Please review ourGeneral Data Protection Regulation (GDPR) policyPRIOR to applying.
Our passion is anchored in robust scientific thinking grounded in integrity and critical thinking. We keep the patient front and center in all we do all actions and decisions are in service of the patient and their caregivers. We champion integrity ethics doing the right thing and being our best selves.
Fraud Warning: How to Identify Impersonated Cytokinetics Job Postings and Offers
Recently there have been fraudulent employment offers being sent to candidates on behalf of Cytokinetics. Please be advised that all legitimate offers from Cytokinetics will come directly from our official email domain and will only be made after completing a formal interview process.
Here are some ways to check for authenticity:
We do not conduct job interviews through nonstandard text messaging applications
We will never request personal information such as banking details until after an official offer has been accepted and verified
We will never request that you purchase equipment or other items when interviewing or hiring
If you are unsure about the authenticity of an offer or if you receive any suspicious communication please contact us directly at
Cytokinetics is an Equal Opportunity Employer
Required Experience:
Exec
Employment Type
Full-Time
