Creative Director Brand Marketing
Creative Director Brand Marketing
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USD 120000 - 140000
1 Vacancy
Job Description
Vidmob is the creative data company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the worlds largest marketers and agencies as they strive to drive business results through improved creative effectiveness. As the leader in creative data Vidmobs influence lies in its partnerships and integrations across the digital ad ecosystem its dozens of proprietary models and in operating the industrys most robustly instrumented humanreinforcement learning model for creativity.
We are seeking an experienced Creative Director Brand Marketing to join our team and lead creative and strategic brand initiatives that elevate Vidmobs market presence and drive business growth. In this role you will be responsible for managing creative direction external production partners and partner with the Head of Marketing to develop and execute comprehensive brand strategies that resonate with our target audiences and differentiate us in the marketplace. The ideal candidate will combine creative thinking with datadriven decisionmaking to shape and evolve the Vidmob brand.
Responsibilities:
Develop and implement integrated brand marketing strategies that align with company objectives and drive measurable results
Lead the evolution and implementation of Vidmobs brand identity messaging and positioning across all channels and touch points
Collaborate with crossfunctional teams (Product Sales Customer Success) to ensure brand consistency and effectiveness in core marketing and sales content
Create compelling marketing campaigns that increase brand awareness consideration and preference
Analyze market trends competitor activities and customer insights to inform brand strategy
Manage relationships with external agencies and vendors to produce highquality creative assets
Track and measure brand performance using relevant KPIs providing regular reports and recommendations
Serve as a brand guardian ensuring consistent application of brand guidelines across critical company touch points (owned and social media key marketing materials) and milestones (key company meetings)
Ensure creative quality and consistency across company materials inclusive of website key internal and external marketing materials
Qualifications:
68 years of brand marketing experience preferably in B2B SaaS AdTech or related industries
Proven track record of developing and executing successful brand strategies and campaigns
Experience managing and evolving brand identity positioning and messaging
Strong understanding of digital marketing channels and how they contribute to brand building
Excellent project management skills with the ability to manage multiple initiatives simultaneously
Exceptional communication and storytelling abilities both written and verbal
Datadriven approach to measuring brand impact and marketing effectiveness
Collaborative mindset with the ability to work crossfunctionally and influence without authority
Bachelors degree in Marketing Communications Business or a related field
Compensation: $120000$140000
Please be aware that Vidmob will only contact candidates through emails ending in @. We will never ask for personal information such as your Social Security number bank account number or password through email. If you receive an email claiming to be from Vidmob that does not come from a @ email address or if the email asks for personal information please do not respond and report the email to us at
Required Experience:
Director
Employment Type
Full-Time
